Senior Product Marketing Manager

At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.

If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo’s products are positioned, launched, and loved in the market.

As Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.

Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo in the market.

Translate complex product functionality into clear, customer-centric narratives tied to business outcomes.

Build and maintain a cohesive messaging architecture across all product lines and ICPs.

Own GTM strategy and execution for new product launches and major releases.

Partner cross-functionally with Product, Sales, and Marketing to define launch goals, target segments, and success metrics.

Lead creation of launch materials — web copy, one-pagers, internal FAQs, and more.

Establish data-driven feedback loops between adoption insights, customer feedback, and roadmap priorities.

Define and refine ICPs and personas through data, interviews, and market research.

Conduct competitive analysis to inform positioning and pricing strategy.

Partner with demand gen and content teams to align campaigns with ICP pain points and triggers.

Create and manage sales enablement assets (decks, battlecards, pricing guides).

Train and empower sales teams to speak confidently about HappyCo’s differentiation.

Support ongoing enablement tied to product updates and campaign priorities.

Collaborate with Product and Finance on pricing and packaging for new releases.

Lead product naming initiatives that reinforce brand strategy and market clarity.

Act as the connective tissue between Product, Marketing, Sales, and Customer Success.

Drive alignment through clear documentation, strong communication, and leadership engagement.