The role
We are seeking an entrepreneurial and strategic Senior Director of Paid Social to spearhead our transformation into a social-first brand.
This is a pivotal leadership role responsible for architecting a holistic, full-funnel growth engine designed to deliver ambitious, sustainable growth at a healthy incremental ROI. You will be the key leader transforming our paid social program into a sophisticated, end-to-end customer journey. We are looking for a senior leader who can pioneer diversification across channels, formats, and strategy - cutting through the noise to build lasting customer trust and unlock our next phase of growth.
As the Senior Director, you will architect the global vision and own the long-term strategic plan for Global Paid Social. You will lead, mentor, and scale a high-performance global marketing team, fostering a culture of innovation, accountability, and agility. You will also assume full ownership of the multi-million dollar paid social budget, setting the agenda for creative innovation and pioneering our expansion into a diverse portfolio of social channels like Meta, TikTok, and beyond. This includes designing the scalable operating model for speed and precision, and championing the advanced measurement frameworks that inform high-level investment decisions.
This is a high-impact, high-visibility role at the center of our Growth Organization. You will have the opportunity to work with dynamic teams across the business and bring HelloFresh’s vision of “changing the way people eat forever” to life. If you are a builder, a strategist, and a leader ready to make a significant impact, we want to hear from you.
What you’ll do
- Architect the Global Vision & Strategy: Develop, own, and execute the long-term global roadmap for Paid Social, building upon our strong conversion foundation to create a sophisticated, full-funnel, multi-brand growth engine.
- Manage Multi-Million Dollar Budget: Assume full ownership of the paid social budget, forecasting, and delivery against ambitious growth, revenue, and incremental ROI targets.
- Lead & Scale a High-Performance Global Team: Lead, mentor, and scale a global team of ~29 fostering a culture of innovation, accountability, and data-driven experimentation necessary to operate as a social-first brand.
- Pioneer Channel Diversification & Innovation: Set the agenda for creative excellence and pioneer the expansion and optimization of our channel mix across Meta, TikTok, and a diverse portfolio of emerging social platforms.
- Build the Scalable Operating Model: Design and implement the agile processes, systems, and advanced measurement frameworks required to inform high-level investment decisions and enable flawless, high-speed execution.
- Champion the Function at the Executive Level: Serve as the single point of accountability for paid social performance, driving alignment and communicating strategy, insights, and results to C-suite and executive-level stakeholders.
- Drive Multi-Brand Portfolio Success: Oversee the paid social strategy for the entire brand portfolio (HelloFresh, Factor, Green Chef, EveryPlate), ensuring each brand’s unique acquisition goals are met.
- Champion Creative Excellence: Partner with leadership across Brand, Design, and Creative to set a high bar for social-first creative, building an innovative content engine that cuts through the noise and delivers breakthrough performance.
What you’ll bring
- A Proven Track Record of Strategic Leadership: 10+ years of progressive experience in performance marketing, with at least 5+ years in a senior leadership role architecting and leading paid social strategy at a global scale.
- Expertise in Scaling and Managing Large Teams: Demonstrated success in leading, mentoring, and scaling large, high-performance global teams (~20-30+), including a strong background in managing other managers (a "leader of leaders").
- Deep Financial and Budget Acumen: Extensive experience managing multi-million dollar performance budgets in a complex, multi-brand portfolio, with full accountability for forecasting, strategic allocation, and delivering against ambitious, incremental ROI targets.
- Full-Funnel & Multi-Channel Mastery: Deep, senior-level expertise in the full paid social ecosystem (Meta, TikTok etc), with a proven history of pioneering channel diversification and building sophisticated, full-funnel programs.
- Advanced Measurement & Data-Driven Mindset: Expert-level understanding of advanced measurement frameworks, including hands-on experience with MMM, MTA, and incrementality testing, with a proven ability to use data to inform high-level investment strategy.
- Executive-Level Communication & Influence: A powerful communicator who can build consensus, articulate a clear vision, and present complex strategy and results to C-suite and executive-level stakeholders.
- A "Builder's" Mindset: A strategic and entrepreneurial leader with a proven ability to design and implement the scalable operating models, agile processes, and systems required to transform a function into a social-first leader.
- Strong Creative Instincts: A demonstrated ability to partner with Brand and Creative leadership to set a high bar for social-first creative that balances brand equity and breakthrough performance.
- A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
