The role
As the Associate Director of App Marketing, you will take the lead in a critical function, overseeing a team dedicated to global, app-based customer acquisition across the diverse portfolio of HelloFresh Group brands.
Your primary mission will be to strategically scale our App Acquisition efforts in a cost-effective manner, ensuring alignment with our overarching full-funnel customer journey and growth objectives.
Above all, we are seeking ambitious individuals who are driven to make HelloFresh better. We firmly believe that skills are developed through diverse experiences and unique pathways. Therefore, even if your background doesn't "tick every box" but you are confident you would excel in this role, we strongly encourage you to apply and share your story with us.
What you’ll do
- Lead and mentor a high-performing team responsible for executing all app marketing campaigns across key channels, including App Store Optimization (ASO) and Demand-Side Platforms (DSPs)
- Drive channel efficiency by identifying and resolving technical and setup gaps that impede the efficient scaling of acquisition channels.
- Spearhead the launch of new, high-potential campaigns and app marketing initiatives globally.
- Build scalable infrastructure to enhance team efficiency, including the implementation of tools for budgeting automation and advanced measurement models like incremental regression analysis.
- Partner cross-functionally with Tech, Product, and other Marketing stakeholders to test, iterate, and scale improvements across the app funnel and user experience, directly boosting app-based customer acquisition rates.
- Coordinate the deployment of aligned messaging across ad creative and app store landing pages, collaborating closely with the Brand team and relevant Performance Marketing channels.
- Collaborate with the Marketing Data Product team to enhance the integration of app marketing data into our Marketing Mix Modeling (MMM) and other core marketing measurement frameworks.
- Work closely with the Tracking Team to continually improve the integrity of the current Mobile Measurement Partner (MMP) integration and optimize app tracking data pipelines.
What you’ll bring
- 10+ years of professional experience in Paid User Acquisition and ASO.
- 5+ years of experience leading and growing a high-performing app marketing team
- You bring an entrepreneurial mindset: you embrace ownership, make bold, data-driven decisions, and relentlessly pursue innovative solutions to drive sustainable growth
- Strong understanding of mobile tracking platforms (e.g., MMPs) including hands-on experience with integration and troubleshooting
- Experience interpreting, and optimizing multi-touch attribution models and/or marketing mix modeling (MMM)
- Ability to identify and close tech/setup gaps quickly (e.g., partner with product, tech, and marketing stakeholders to launch or optimize new campaigns)
- Understanding of digital marketing disciplines from digital display, paid social media, OTV, SEO, PPC, e-commerce, social media, and affiliate marketing
- Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
- Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures
- A true team player who values diversity of thought and actively encourages an inclusive culture
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
