Green Chef is on a mission to make healthy eating accessible for everyone - regardless of dietary needs, cooking skills, or lifestyle constraints. As the Growth Marketing Manager, you’ll play a key role in accelerating our next phase of growth by driving profitable customer acquisition & retention strategies across the customer lifecycle, primarily former & active customer segments, to grow total market share, optimize customer experience and reinforce our position as the #1 solution for clean eating.
The ideal candidate has experience across a broad range of channels: CRM & Paid, and customer stages: across the lifecycle. In this highly cross-functional role, you’ll blend customer-centric, innovative thinking with analytical rigor and project management excellence, working in close collaboration with Marketing, Brand, Creative, Analytics, Finance, Pricing & Discounts, and Product teams to ensure Green Chef continues to reach the right customers with the right message at the right time. The role reports to the Marketing Director of Green Chef and directly impacts customer acquisition, long-term profitability for HelloFresh’s most premium meal kit offering and most importantly, the health & wellness of our customers.
You will…
- Develop, test and implement customer-centric, data-driven growth marketing strategy across select customer segments e.g. Former & Active
- Lead strategy and execution across select growth channels, optimize for quality conversions; & customers; channel mix to include CRM & Paid channels.
- Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization
- Develop, brief, and review creative assets and messaging in partnership with the Product Marketing Manager, ensuring alignment with brand and performance goals
- With Green Chef Growth Team & Channel Leads, manage day-to-day steering of marketing channels to hit KPIs
- Regularly audit campaigns, collect learnings and leverage those insights to actively optimize & refine strategy on an ongoing basis
- Identify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solver
- Regularly audit and identify opportunities within customer retention
- Stay informed on industry trends, competitor strategies, new growth tactics and Gen-AI opportunities to fuel innovation and differentiation
You are…
- 4–5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models
- Demonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTV
- Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus. You use data to drive decisions—tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance.
- Highly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teams
- Creative Problem-Solver: You are resourceful, think outside the box and turn challenges into opportunities and inspiring others to do the same
- Customer-Obsessed: You deeply understand customer needs and turn insights into impactful marketing strategies that drive satisfaction and growth.
- Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels and departments to drive alignment and execution.
- Strategic & Insightful: You develop high-level strategies, guide execution, and solve complex problems with clear logic and contingency planning.
- Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention
- Adaptable: You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure.
You'll get...
- Box Discount- Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness-Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO-Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits- A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives- With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week. #LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
