The role
As Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations while implementing a data-driven creative strategy. You will collaborate with market stakeholders to understand local market insights and its implementation in your marketing campaigns while working on a full funnel consumer journey. You will contribute your expertise across 15 Global HelloFresh entities. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing and experimentation mindset, capable of scaling acquisition and conversion metrics for the channel.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
Owner of key initiatives across four strategic areas:
- Platform Leadership & Innovation
- Serve as the go-to expert on programmatic, providing strategic guidance on GDN, DemandGen and other key platforms, with a deep understanding of platform mechanics, auction dynamics, and optimization levers.
- Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
- Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
- Advise and collaborate with the Display & Video Campaign Ops team, ensuring platform strategies are optimized with best-in-class practices and advanced ad tech solutions.
- Measurement & Testing
- Lead the testing and measurement strategy across platforms
- Develop and refine experimentation frameworks, including creative tests, conversion lift tests, and attribution modeling.
- Analyze test results to inform data-driven decisions and uncover new growth opportunities.
- Collaborate with analytics and data teams to continuously enhance measurement methodologies.
- Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.
- Automation & Infrastructure
- Ensure Display & Video infrastructure is optimized, working closely with automation teams to implement scalable solutions.
- Own and develop the automation of reporting for performance tracking and measurement.
- Partner with internal teams to ensure automation efforts align with overall business objectives and drive operational efficiencies.
- Lead automation efforts for catalog ads, refining workflows and automating processes within external platforms.
- Tracking
- Support internal teams in maintaining accurate tracking and performance measurement.
- Ensure tracking is correctly set up and manage new tracking requests as needed.
- Collaborate with analytics, engineering, and marketing teams to enhance the tracking infrastructure.
What you’ll bring
- 6+ years of professional experience in programmatic advertising or working with DSP vendors, programmatic trading desks, digital marketing agencies, ad network, 3rd party data companies or other related digital companies.
- 3+ years of experience in adtech or measurement related topics with experience on Analytics & incrementality testing.
- Excellent knowledge and skills of Google: Sheet and Slides - can create reports and presentations for internal and external teams
- Excellent communication skills. You will be the go-to-person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
- Passionate about digital industry and highly digital savvy
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
