As the Senior Retail Media Marketing Lead, you will be part of the UK Marketing Team based at our London office, playing a pivotal role in monetising HelloFresh’s physical and digital advertising space within your market. Your focus will be on building strategic partnerships, driving revenue from suppliers, working collaboratively with global and local Retail Media, Partnerships and Procurement teams and owning the relationship with key agencies and advertisers. By driving growth and enabling innovation in your market, this role will position HelloFresh as a leader in Retail Media Networks (RMNs).
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
You will…
- Develop and nurture strategic partnerships: Build and manage relationships with C-level executives at large advertisers and media agencies, creating tailored retail media joint business plans that meet their needs.
- Support and report into our Global Retail Media team, based out of Amsterdam
- Pursue new business opportunities: Identify, pitch, and secure new retail media partnerships to expand revenue streams.
- Collaborate cross-functionally: Work closely with internal teams, including procurement, growth partnerships, and RM sales teams from other Hellofresh markets, to design and execute effective go-to-market strategies.
- Create compelling value propositions: Develop solutions that maximize advertiser ROI while delivering mutual success.
- Analyse and leverage data: Monitor market trends, analyze performance dashboards, and turn data from campaign performance into strategic recommendations that drive better performance.
- Represent the organization: Act as a brand ambassador at conferences, industry events, and client meetings, showcasing the company’s retail media capabilities and expand our network with large advertisers and media agencies.
You are…
- Strategic and analytical: Able to think long-term and skilled at leveraging data and market insights to drive informed decision-making
- A relationship builder: Experienced in building and maintaining trust with C-level stakeholders across global markets.
- Results-oriented: Demonstrated ability to achieve targets and contribute to organizational growth.
- Pipeline-focused: Skilled at building and maintaining robust pipelines to ensure long-term success.
- A self-starter with a bias for action.
- A clear communicator: Exceptional verbal and written communication skills in English, able to articulate complex ideas effectively.
- Adaptable and resilient: Thrives in a fast-paced, evolving environment with a focus on continuous improvement.
- A collaborative team player: Collaborative in nature, with experience working across international and multicultural teams.
- Curious: Constantly looking for news, updates and trends within the (Retail) Media and Advertising industries.
You have...
- Extensive experience (5+ years preferred) in business development, advertising sales, or strategic partnerships: Ideally within Retail Media Networks, e-commerce, or related industries.
- Proven track record in strategic partnerships: Demonstrated ability to drive significant revenue growth.
- Deep industry knowledge: Strong understanding of the retail media and/or advertising landscape, including advertising sales cycles, media planning, campaign success metrics, and the evolving needs of large (FMCG/CPG) advertisers and media agencies.
- A strong professional network: An extensive list of contacts in the UK market, covering a variety of industries, which you can utilise for outreach and revenue generation.
- Strong analytical skills to interpret (trend) reports, post campaign analysis and dashboards, to extrapolate insights and next steps.
- CRM proficiency: Proven success building and managing pipelines in tools like HubSpot.
- A bachelor’s degree in business, marketing, or a related field: Advanced degrees or certifications are a plus.
- Experience in eCommerce (CPG/FMCG), Digital Advertising, Retail Media and/or subscription business models would be advantageous, but not a necessity
What you will get in return:
● 70% off HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Bupa private medical insurance (including dental & family cover options)
● Mental health first aiders and an employee assistance programme
● Dog friendly office! (London site only)
● Nursery support scheme
● Cycle to work scheme
● Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.
