Sr. Copywriter, Paid Media

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

The Senior Copywriter, Paid Media, reporting to the Lead Performance Copywriter, is a highly skilled creative focused on concepting and executing best-in-class advertising across Meta (Facebook/Instagram), TikTok, Snap, Google, Reddit, and emerging channels. This role is central to our performance creative strategy, with a primary focus on video but with insights and creative learnings shared across static assets as well.

This individual will generate and develop ideas, translate performance insights into creative approaches, and collaborate with art directors, designers, motion designers, and production partners to bring work to life. They will also work with producers to shape how we capture a library of still and video content for paid ads.

The right candidate has a bias for action, a growth mindset, and deep curiosity about what makes ads work. They are equally motivated by strong creative craft and by digging into performance results to inspire the next round of work.

You Will:

• Concept and craft copy for paid media ads across video and static formats, tailored for a range of paid media channels.

• Partner with growth and integrated marketers to analyze performance and audience insights to pitch new creative areas to test.

• Collaborate with art directors, motion designers, editors, and producers to deliver high-quality ads that balance brand craft with performance goals.

• Contribute to shoot planning with producers, ensuring still and video content is captured with paid placements in mind.

• Translate performance results into creative adjustments and share learnings across teams.

• Maintain high standards in copy, tone, voice, and brand.

• Provide clear, constructive copy direction and feedback to cross-functional creative partners and external collaborators.

• Recommend efficiencies and process improvements that allow for faster, smarter creative output.

• Model curiosity, experimentation, and a growth mindset in every stage of the creative process.

You Have:

• 8-10 years of experience in copywriting, with a strong portfolio of paid media creative.

• Proven ability to concept and ship video-first ads quickly in fast-paced environments.

• Deep understanding of platform best practices for Meta, TikTok, Snap and other digital channels.

• Comfort working with performance data as both a guide and inspiration for creative.

• Excellent collaboration and communication skills, working closely with growth, art, production, and external partners.

• Self-starter with a bias for action, curiosity about performance drivers, and a growth mindset.

Portfolio Requirements

Please include a link to your portfolio, and be sure to include examples of paid video and static ads if you have them. Be clear about your role in each project. Work that demonstrates platform-native thinking and performance-informed creative is especially valued.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.