We’re looking for a data-driven Paid Ads Specialist who can take full ownership of paid media campaigns across Google and Meta Ads. This role is ideal for someone who thrives on optimizing performance, analyzing results, and driving measurable growth through creative and analytical experimentation.
You’ll work with cross-functional teams to plan, execute, and optimize campaigns that reach the right audiences, maximize ROI, and scale efficiently. If you’re passionate about performance marketing, enjoy testing strategies, and are confident managing substantial monthly budgets, this role is for you.
🎁 Perks & Benefits
- 💵 Paid in USD (bi-monthly payouts: 15th & 30th)
- 🏖️ Up to 14 days of Paid Time Off annually (starting Day 1)
- 📅 Observance of Holidays (based on your location)
- 🏡 100% remote – work from anywhere
- 🚀 Scale successful campaigns that directly drive business growth
- ⚙️ Access to premium advertising and analytics tools
🧩 What You’ll Be Doing
📈 Campaign Strategy & Execution
- Plan, build, and manage Google Ads campaigns across Search, Display, and Shopping networks.
- Develop and execute Meta Ads campaigns (Facebook and Instagram) to drive awareness, engagement, and conversions.
- Implement and optimize retargeting strategies to re-engage audiences and maximize conversion rates.
- Collaborate with creative and marketing teams to develop compelling ad copy, visuals, and landing page assets.
📊 Optimization & Analysis
- Continuously monitor campaign performance, conduct A/B testing, and make data-driven optimizations.
- Manage and allocate budgets effectively, ensuring efficient ROI across both platforms.
- Analyze key metrics and provide actionable insights through weekly and monthly performance reports.
- Identify growth opportunities by testing new audiences, creative formats, and campaign types.
💡 Continuous Learning & Innovation
- Stay current with Google and Meta platform updates, algorithm changes, and new ad formats.
- Recommend and test new strategies to drive scale and performance improvements.
- Contribute to the broader growth marketing strategy, sharing insights with the team.
✅ Who You Are
- 3–5+ years of experience managing Google Ads and Meta Ads campaigns end-to-end.
- Proven experience managing monthly budgets between $25K–$50K USD.
- Strong understanding of campaign structures, bidding strategies, and audience segmentation.
- Skilled at analyzing performance data to identify insights and optimize ROI.
- Analytical thinker who’s comfortable working in dashboards and reporting tools.
- Excellent communication skills and the ability to collaborate across creative and technical teams.
- Highly organized, detail-oriented, and proactive problem solver.
Bonus Points
- Google Ads and Meta Blueprint certifications.
- Experience with other paid channels (YouTube Ads, Microsoft Ads, TikTok Ads).
- Familiarity with CRO strategies and landing page testing.
- Knowledge of marketing automation or analytics tools (e.g., HubSpot, GA4, Supermetrics).
📩 How to Apply
Please submit:
- ✅ Your updated resume highlighting your paid media experience.
- ✅ A short Loom video (1–2 mins) explaining your approach to managing and optimizing ad campaigns.
Only candidates who submit a Loom video will be moved to the next step of the hiring process.
🧠 If you’re a performance marketer who knows how to turn ad spend into measurable results and loves optimizing campaigns across Google and Meta—we’d love to hear from you.
📋 Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients:
- Initial Application - Submit your application and complete our prequalifying questions
- Video Introduction - Record an video introduction to showcase your communication skills and work experience
- Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
- Recruitment Interview - Initial screening with our talent team
- Executive Interview - Meet with senior leadership to discuss role alignment
- Client Interview - Final interview with the client team you'd be supporting
- Job Offer - Successful candidates receive a formal offer to join the team
Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.
