We are seeking a highly experienced Marketing Manager to lead marketing initiatives and collaborate closely with the CEO and Executive team. You’ll need to bring strong organizational skills, expertise in both organic and paid marketing, and a proactive approach to campaign management. This role offers flexibility for remote work and a high level of responsibility in shaping marketing strategies.
About HopHR:
We are a leading recruitment agency specializing in connecting companies—from startups to Fortune 500 firms—with top-tier talent in software, data science, and AI. This role will also play a key role in planning and executing the relaunch of our AI-powered hiring platform, Moon, including launch messaging, positioning, and go-to-market coordination.
In this role, you will lead marketing campaigns aimed at reaching U.S. companies interested in hiring both Latin American and U.S. talent, driving awareness and engagement for this exciting new initiative.
Team Structure:
Most of our team is based in Latin America, but our headquarters are located in San Francisco, California. This position is fully remote and open to candidates from United States, Canada, United Kingdom, Australia, New Zealand, Ireland, with no travel requirements.
Proficiency at a C2 level or native English fluency is required.
Goals and Challenges:
At present, we do not have a dedicated marketing team, and we are seeking a candidate who can help us establish and develop our marketing efforts from the ground up. This is an exciting opportunity to shape our marketing strategy and address key challenges as we grow.
Key Responsibilities:
- Lead and manage ad campaigns across LinkedIn Ads, Google Ads, and email marketing, with a strong emphasis on driving B2B growth.
- Work closely with the team to develop high-impact content tailored for B2B audiences.
- Oversee both organic and paid marketing efforts to enhance brand visibility and generate high-quality leads.
- Own and manage entire marketing processes from strategy to execution, ensuring alignment with business goals.
- Develop and implement marketing campaigns focused on driving measurable revenue growth.
- Optimize marketing efforts across various channels, ensuring high impact and ROI.
- Product & Platform Launch (Moon): Lead marketing planning and execution for the relaunch of Moon, our AI-powered hiring platform. Develop launch messaging, positioning, and core marketing assets. Coordinate launch campaigns across paid, organic, email, and LinkedIn. Work closely with the CEO and product team to align launch timing, narrative, and goals.
Qualifications:
- Relevant experience in digital marketing with a focus on LinkedIn Ads, Google Ads, and email marketing.
- Strong understanding of both organic and paid marketing strategies.
- Experience working for a US-based company or US-based clients.
- Experience within the staffing / recruitment industry.
- Highly organized with strong multitasking abilities.
- Proactive, self-driven, and able to work independently.
- Strong collaboration skills and experience leading projects.
Preferred Qualifications:
- Experience in the tech or AI industry.
- Experience launching or relaunching a B2B SaaS or tech platform.
Interview Process:
- Resume Review
- Screening Interview (10-15 minutes)
- Follow Up Interview
- Interview with the CEO
Please note that this is an independent contractor position with payment based on an hourly rate. As an independent contractor, this role does not include additional benefits beyond the agreed-upon rate.
