iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.
As we continue to grow our software business, we are seeking a strategic and dynamic Director of Go-To-Market (GTM) to lead the entire GTM strategy for our software products.
The Director of Go-To-Market (GTM) – Software will be responsible for developing and executing the GTM strategy for all software product launches within iFIT’s software business. This individual will work closely with cross-functional teams, including Product, Engineering, Sales, and Marketing, to ensure that new software products are successfully brought to market, driving adoption, engagement, and revenue growth.
ROLE COMMITMENTS
- Own the end to end go to market strategy for iFIT’s software products, ensuring every launch is clear, differentiated, and drives measurable adoption, engagement, and revenue impact.
- Act as the connective tissue across Product, Engineering, Sales, and Marketing, aligning teams around a single narrative, launch plan, and set of priorities so software launches land smoothly and on time.
- Be the voice of the customer and the market, using data, research, and insights to shape positioning, messaging, and launch strategy that resonates with users and stands out in a competitive SaaS landscape.
- Hold yourself and the organization accountable to results by defining success metrics, tracking performance, and continuously refining GTM strategies to improve outcomes over time.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead the creation and execution of comprehensive GTM strategies for all new software product launches, ensuring alignment with iFIT’s software business objectives and overall company goals.
- Collaborate closely with cross-functional teams including Product, Engineering, Marketing, and Sales to drive the seamless execution of GTM plans.
- Conduct market research, user research, and competitor analysis to inform software product positioning, messaging, and target audience strategies.
- Develop and implement marketing campaigns and sales enablement strategies to ensure strong product adoption, customer retention, and engagement
- Own the messaging and positioning of our software products, ensuring they resonate with our target audiences and stand out in the market.
- Oversee the product launch process from strategy through execution, ensuring all stakeholders are aligned and key milestones are achieved.
- Track and analyze performance metrics (KPIs) to measure the effectiveness of GTM strategies, adjusting tactics as necessary to drive success.
- Work alongside the sales team to develop training materials, sales tools, and product collateral that empower them to sell the software products effectively.
- Own the software product launch timeline, collaborating with all relevant teams to ensure timely delivery and market readiness.
- Manage the budget for software product launches, ensuring efficient and impactful marketing efforts.
EDUCATION and/or EXPERIENCE
Education and Basic Qualifications (Measurable, disqualifier)
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 7+ years of experience in product marketing, with a focus on Go-To-Market strategies for software products (experience in the fitness or tech industry is highly preferred).
- Proven experience in leading GTM strategies and launching successful software products.
- Strong understanding of SaaS products, digital product ecosystems, and software market dynamics.
- Deep expertise in product positioning, market segmentation, and customer journey optimization for software solutions.
- Excellent communication skills, with the ability to collaborate and influence teams at all levels of the organization.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
- Data-driven, with a passion for understanding customer needs and driving product adoption.
- Experience with sales enablement, creating impactful training materials, and working directly with sales teams
iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.
