We are currently seeking an ambitious pace-setter to join our team as a Manager of FP&A - Global Marketing, remote in the US.
COMPENSATION
$115,000-130,000
ROLE COMMITMENTS
- 2 actionable insights to improve marketing efficiency per month.
- Within the first 12 months, deliver a comprehensive ROI framework and tracking mechanism for at least two key global marketing campaigns or channels. This will involve establishing clear financial metrics, developing actionable dashboards in Tableau fed by Snowflake data, and partnering with marketing leadership to identify and implement at least 15% in annualized marketing spend efficiencies or reallocations to higher-performing initiatives, directly contributing to improved profitability across hardware and iFIT subscriptions.
- By the end of Q1 2026, significantly improve the quarterly forecast accuracy for Global Marketing expenditures by at least 10 percentage points
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead the comprehensive financial planning, annual budgeting, quarterly forecasting, and long-range strategic planning processes for the entire Global Marketing function across all hardware channels (Americas, ROW, Commercial) and iFIT Subscription initiatives.
- Develop and maintain sophisticated financial models to analyze marketing effectiveness, campaign ROI, customer acquisition costs (CAC), lifetime value (LTV), and other key marketing performance metrics.
- Conduct in-depth analysis of marketing spend efficiency, identifying opportunities for optimization and presenting actionable recommendations to Global Marketing leadership and the VP of FP&A.
- Provide critical financial insights to guide investment decisions in marketing channels, campaigns, and strategic initiatives.
- Collaborate closely with marketing teams across different regions and channels (Americas, ROW, Commercial, iFIT) to understand their financial needs, provide robust analytical support, and integrate marketing plans with overall company financial targets.
- Oversee the preparation and delivery of accurate and insightful financial reports related to global marketing performance, including monthly budget vs. actuals, forecast variance analysis, and key marketing KPI tracking.
- Leverage Adaptive Planning extensively for budgeting, forecasting, and reporting of global marketing expenditures, ensuring data integrity and system optimization.
- Extract, transform, and analyze large datasets from data warehouses like Snowflake, and create compelling visualizations and dashboards using Tableau to provide actionable marketing insights.