iFit·about 1 month ago
iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.
We are currently seeking an ambitious pace-setter to join our team as a Senior Copywriter in the United States.
COMPENSATION
$80,000-100,000 depending on experience
ROLE COMMITMENTS
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop breakthrough creative concepts for campaigns, product launches, and brand storytelling
Write clear, compelling, on-brand copy for video scripts, digital campaigns, landing pages, social content, retail assets, and CRM
Create messaging frameworks, tone guides, and briefs in partnership with Brand and Product Marketing teams
Edit and refine copy to ensure clarity, cohesiveness, accuracy, and brand consistency
Write messaging for NordicTrack connected hardware launches — from high-level narratives to tactical assets
Support seasonal toolkits, product education, benefit messaging, and retail collateral
Translate complex product features into human-centered benefits
Work with Creative, Growth, CRM, Retail, Social, Product, and Regional teams to ensure alignment on tone, strategy, and execution
Contribute to team culture and creative bar-raising
Participate in brainstorming sessions, reviews, and post-launch improvement loops
Partner with Analytics and Consumer Insights to refine messaging using performance data
Identify opportunities to test and optimize messaging across acquisition and retention channels
Maintain a high level of craft while balancing speed, iteration, and real-world performance
EDUCATION & EXPERIENCE
Education and Basic Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, Creative Writing, or related field
6–10 years of copywriting experience in brand, agency, digital, or in-house creative teams
Strong research, insight-mining, and message-prioritization abilities
Skilled at interpreting creative briefs, shaping them, or helping teams refine them
Excellent presentation and communication skills — able to articulate rationale and sell ideas
Experience collaborating within structured creative workflows (Asana, Airtable, Figma, Frame.io, etc.)
Preferred Qualifications
Fitness/health tech experience.
Exceptional portfolio demonstrating conceptual thinking, brand storytelling, and cross-channel craft.
Proven experience writing for integrated campaigns (video, social, digital, CRM, landing pages.
DISCLAIMER
Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.
Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.
Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.
iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.