Product Designer II (L4) - Ads Experiences

Overview
The Ads Experience team at Instacart is redefining what shoppable media can be — creating advertising experiences that connect brands with high-intent customers in meaningful, inspiring ways. As one of the fastest-growing parts of our business, we work within a complex ecosystem, balancing the needs of customers, retailers, and advertisers. We’re helping realize Instacart’s mission of creating a world where everyone has access to the food they love by building experiences that feel native to the shopping journey, enhancing discovery and storytelling across the Instacart ecosystem.

Our Instacart Design Team is an innovative and collaborative group comprising Product Designers, Content Designers, Researchers, and Program Managers. United by a passion for design excellence, we are committed to making grocery shopping as seamless and effortless as possible. We distinguish ourselves by delivering extraordinary results in ordinary tasks, always driven by curiosity, empathy, and creativity in our pursuit of excellence.

As a Product Designer II on the Ads team, you’ll join a dynamic group helping build relevant and engaging ad experiences across our consumer-facing apps, including the Instacart app and in-store Caper Carts. In this role, you’ll explore and prototype delightful product experiences that seamlessly integrate into the shopping experience and drive strong performance for advertisers. You’ll be responsible for delivering on new ways for customers to interact with brands, bringing a strong user-centered mindset that balances advertiser and business goals. You’ll partner with other designers, user research, and cross-functional partners to evolve our ad experiences to increase customer engagement with personalized and differentiated experiences.

About the Job

• Design and deliver end-to-end solutions for our consumer advertising platform that feel native to the shopping journey, balancing customer intent with the goals for CPG brands and retailers.
• Explore complex, ambiguous problem spaces, using data and experimentation to evaluate the performance of ad placements, iterate on relevance, and improve engagement rates.
• Collaborate with other consumer-facing teams to establish a shared understanding of the problem space, bringing people together to solve complex challenges as well as creating and testing new concepts that are intuitive, delightful, and drive impact.
• Create and present compelling ideas that showcase how Instacart’s advertising platform helps brands achieve their goals through innovative solutions, blending data-driven insights with impactful storytelling to engage and inspire advertisers.
• Develop and utilize design systems in Figma, enhancing the visual design while ensuring WCAG accessibility standards.

About You

Minimum Qualifications

• You have 3+ years of experience in digital product design, preferably in consumer products or advertising.
• Comfortable collaborating closely with product and engineering partners to define scope, align on trade-offs, and ship high-quality, user-centered design solutions.
• Demonstrated success with working in iterative environments with experimentation, A/B testing, or data-driven decision-making.
• Exceptional communication skills, excelling in cross-functional collaboration to address and solve complex challenges.
• Proficient in maintaining comprehensive design documentation, ensuring smooth collaboration in both synchronous and asynchronous remote work environments.
• Strong portfolio showcasing your problem-solving skills, a high level of craft and quality exemplifying a high caliber of design; you MUST provide a link to your portfolio (and password if applicable) to be considered for this role.

Preferred Qualifications

• Experience designing consumer-facing ad experiences across different surface types including digital and physical displays, with video and interactive formats.
• Experience working with motion design and animation, especially for prototypes for presentations or user research.
• Prior agency experience or pitching to external clients.

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