Growth Marketing Manager - Credit Compass
•Iwoca.Co.Uk· 6h
📣 Marketing⏰ Full-time📈 Mid Level💰 $60k-90k🇬🇧 London, UK
6h ago
Iwoca.Co.Uk·about 7 hours ago
Hybrid working in London, UK (At least one day in the office per week)
We’re looking for a Growth Marketing Manager to join our Credit Compass team.
Imagine a world where every small business has the power to thrive. That's the world we're building at iwoca. Small businesses aren't just statistics – they're the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we've revolutionised how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that's fast, flexible, and actually works for modern businesses.
Our impact speaks for itself: we've provided billions in funding to over 150,000 businesses across Europe, making us one of the continent's leading fintech innovators. But we're just getting started. Our mission? To empower one million businesses with the financial tools they deserve.
We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether it's managing cash flow or seizing unexpected opportunities, we ensure businesses get the funds they need – often within minutes.
We've already made significant strides, but our ambition to support small businesses goes beyond just funding. One of the products we’ve launched is the Credit Compass, our free Business Health Tool, designed to give small business owners clarity around their financial health and credit standing.
Your mission is to bring the right small businesses to Credit Compass - those who find genuine value in the product and return regularly to use it. You’ll design and run a structured experimentation programme across paid, owned, and partner channels to learn which audiences, messages, and journeys find businesses that the Credit Compass can help. Working closely with product and data, you’ll turn early signals into clear insights about who Credit Compass is for, what problem it solves best, and how to reach those businesses efficiently. This role is less about scaling what already works and more about discovering what should work, then building the evidence to support it. If successful, you’ll build a growth engine with a clear path to 20,000 monthly active users within a year.
Your key areas of responsibility will include:
Identify and define the right customer segments for Credit Compass by designing and running experiments that reveal which businesses find long-term value and return regularly.
Connect the right message to the right audience, writing and testing ad and landing-page copy, validating our existing messaging matrix, and iterating based on real customer behaviour.
Design and run acquisition experiments across multiple channels, including paid search and social, referrals, affiliates, and partner distribution, with a focus on learning what scales and what doesn’t.
Improve conversion from existing demand, testing ways to convert low-performing organic pages and existing iwoca traffic into engaged Credit Compass users.
Build a test-and-learn growth engine, setting clear hypotheses, running A/B tests, analysing results, and turning insights into repeatable acquisition strategies.
Collaborate closely with retention teams to feed learnings back into the product and help shape how Credit Compass evolves.
4 - 7 years’ experience in an acquisition or growth marketing role, ideally in a startup, scale-up, or new venture with a strong analytical culture.
Autonomous and execution-focused, able to define experiments, launch tests, and move work forward without waiting for perfect briefs or constant oversight.
Experimentation experience, including designing A/B tests, interpreting results, and making decisions in the presence of noisy or imperfect data.
Data-literate and numerate, comfortable reading dashboards, questioning results that don’t make sense, and using data to guide decisions (SQL not required).
Analytical mindset, with a preference for structured problem-solving over brand-led or purely creative marketing.
Hands-on copywriting ability, particularly for ads and landing pages, with a willingness to test, iterate, and discard what doesn’t work.
Motivated by building useful products for small businesses, and excited by the challenge of discovering who a product is for and how to reach them.
We expect to pay from £50,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value diversity in thought and skill, and encourage you to explore new areas of interest to help us improve our products and services.
We put a lot of effort into making iwoca a brilliant place to work:
Offices in London, Leeds, and Frankfurt with plenty of drinks and snacks
Events and clubs, like bingo, comedy nights, yoga classes, football, etc.
Medical insurance from Vitality, including discounted gym membership
A private GP service (separate from Vitality) for you, your partner, and your dependents.
25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave
A one-month, fully paid sabbatical after four years.
Instant access to emotional and mental health support.
3% Pension contributions and share options.
Generous parental leave and a nursery tax benefit scheme to help you save money.
Cycle-to-work scheme and electric car scheme.
Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.
And to make sure we all keep learning, we offer:
A learning and development budget for everyone.
Company-wide talks with internal and external speakers.
Access to learning platforms like Treehouse.