Sr. Product Marketing Manager (Healthcare - Remote)
Job type: Full-time Remote - with 10-20% travel
Salary Range: $120K–$145K
About Phamily:
Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.
Phamily, the company's core technology platform, has transformed chronic disease management with AI and easy-to-use technology that enables physicians and care teams to deliver high-touch, individualized patient care, proven to reduce the need for extra labor and the overall cost of care. Phamily transforms the lives of patients with chronic conditions while ensuring providers are recognized and fairly rewarded for the care they provide.
Role Description:
As Senior Product Marketing Manager, you’ll define and execute the product marketing foundation that connects Phamily’s platform and services to the needs of SMB and enterprise healthcare organizations, including health systems, health networks, and large medical groups. You’ll help enable ambulatory care transformation pre- and post-sale.
You’ll translate complex technology and our tech-enabled services offering into clear, outcome-driven narratives that resonate with decision-makers. You’ll develop scalable GTM frameworks, messaging architectures, and launch playbooks that equip our sales and customer-facing teams to win, expand, and retain relationships.
This role is equal parts strategist and builder: you’ll design the systems, processes, and storytelling that make Phamily’s product marketing function a strategic growth engine from the ground up.
Responsibilities:
- Build and lead Phamily’s enterprise product marketing function, establishing the frameworks, tools, and processes for how we position, launch, and enable.
- Define and refine enterprise buyer personas, segmentation, and messaging. Go deep on the tactical and strategic challenges these stakeholders face and how we help.
- Partner with product, solutions, and go-to-market teams to translate features and capabilities into compelling, benefit-led narratives with consistent messaging.
- Lead GTM planning for product launches— aligning cross-functional teams on positioning, pricing, messaging, and enablement.
- Equip teams with best-in-class enablement materials.
- Develop competitive intelligence on key players in the care management and digital health ecosystem to inform strategy and differentiation.
- Influence roadmap and strategy by serving as the voice of the market — ensuring our product evolution aligns with SMB and enterprise customer needs and industry direction.
You’ll thrive here if you are
- Strategic and analytical: Source, analyze, and draw insights from data that drive our decisions and advance our business strategy.
- Enterprise-savvy: You understand how large healthcare organizations evaluate, buy, and adopt technology.
- A collaborative builder: You enjoy creating and implementing systems and workflows that help teams move faster and communicate better. You have a perspective on how AI can facilitate this work.
- Persuasive communicator: You distill technical capabilities into emotionally resonant and outcomes-driven stories.
- Customer-obsessed: You love digging into what motivates healthcare leaders and clinical staff and finding ways to speak to their real-world challenges.
- Adaptable: You thrive in a fast-moving environment where priorities shift, and processes are still being defined. You navigate the hiccups that come with implementing more structure in a rapidly-growing company.
Requirements:
- 7+ years of experience in B2B SaaS marketing, with 4+ years in product marketing focused on healthcare buyers.
- Proven success in building or scaling product marketing processes in a growth-stage or enterprise SaaS environment.
- Strong understanding of the healthcare landscape — health systems, payers, value-based care models, and operational workflows.
- Demonstrated ability to partner with product and sales leadership to drive go-to-market alignment and measurable revenue impact.
- Exceptional written and verbal communication skills, with an ability to craft clear, strategic messaging for executive audiences.
- Experience creating enablement and launch assets that directly support enterprise deal cycles.
- An analytical and data-driven approach to decision-making.
- Experience with CRM, marketing automation, and enablement tools (e.g., Salesforce, HubSpot, etc).
- Strong project management skills (we use Asana) and comfort with Microsoft Excel.
Work Style & Logistics
- Occasional travel (10%-20%) for on-site team or client meetings or industry events as needed.
Our Compensation & Benefits
- Competitive compensation commensurate with experience
- Potential to earn equity based on performance
- Medical, dental, and vision coverage for employees and dependents at a nominal cost
- Paid maternity leave
- FSA and Dependent Care account options
- 401(k) Eligibility after 6 months of full-time employment
- Collaborative, mission-driven work environment
If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.
Equal Employment Opportunity
Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.
