Director of Business Development - Seoul
•Alpaca · 6h
SalesFull-time$22k-22kAsia
6h ago
Joko·2 days ago
At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money.
Founded in Paris, Joko is a tech company and certified B Corp with over 80 talents across Paris, Barcelona, and New York (and beyond). More than 5 million users already save money every day at 10,000+ merchants with Joko.
From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and impact.
Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.
It’s still day 1, come build the future of shopping with us!
No one is more creative and data-driven than this team - they have the best of both worlds!
The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world.
The User Growth department builds innovative ideas to conquer markets, attract, and retain users.
The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users.
The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets.
The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible.
Led by Isa, our CMO, they are constantly innovating to take our business to new heights.
As Ads Creative Manager, your main mission is to maximize the performance of our paid acquisition by building a scalable, data-driven and continuously improving creative system that consistently delivers high-performing ads. You will sit at the intersection of creative strategy, production, and performance learnings, working hand-in-hand with User Acquisition Managers.
Your responsibilities will be:
Own the paid ads creative strategy, learning loop, and iteration system
Define the global creative strategy for paid acquisition in line with business priorities and in collaboration with User Acquisition Managers.
Conduct ongoing competitive and industry benchmarks and maintain strong awareness of platform trends and formats.
Define creative testing hypotheses and structure experimentation to identify what truly drives performance.
Analyze creative results deeply, consolidate learnings over time, and ensure insights compound rather than reset.
Adapt creative angles, formats, and messaging to different personas, channels, and use cases.
Oversee and scale the creative production pipeline
Define and continuously optimize the creative sourcing model: determine the most effective and efficient way to produce each type of creative (AI tools, in-house, agencies, external creators, UGC platforms, or hybrid models).
Manage the end-to-end creative production flow from brief to delivery.
Produce content directly when advanced design skills are not required.
Ensure creative output scales efficiently in both volume and quality to support acquisition needs.
Strengthen creative performance measurement and tooling
Set up granular and advanced tracking to measure creative impact.
Build clear reporting frameworks to surface insights and performance drivers.
Test and implement AI and automation tools to improve efficiency.
Collaborate across teams to maximize impact and alignment
Work hand-in-hand with User Acquisition Managers, who own campaign setup, creative test execution, and day-to-day optimization.
Partner closely with the Brand & Communication team to ensure brand consistency, mutualize design best practices, and align on tools, formats, and creative standards.
Contribute to shared strategic thinking to ensure paid acquisition creatives strengthen both short-term performance and long-term brand equity.
Experience: You have 2y+ experience, preferably in content-driven B2C marketing roles. You are comfortable working with the main social media platforms and formats.
Languages: You are a native-level French speaker and are fluent in English both written and spoken.
Communication: You have strong written and verbal communication skills, and are able to articulate ideas, feedback, and insights clearly to both creative and non-creative stakeholders.
Curiosity and learning velocity: You actively follow platform trends, creative formats, and tools, especially AI-powered ones, and you are eager to test, learn, and adapt based on results.
Creative and strategic thinking: You are able to generate strong creative ideas, but also to frame them into clear hypotheses, angles, and formats aligned with specific objectives and audiences.
Analytical mindset: You are comfortable using data to evaluate creative performance, identify patterns, and translate insights into concrete iterations. You do not rely on intuition alone.
Organization: You are highly organized and you enjoy building and improving processes to make things smoother and faster.
Team work & project management: You are able to coordinate multiple stakeholders and move projects forward in a fast-paced environment.
Attention to details: You have a strong eye for detail and consistency, both in content quality and in execution.
Mindset: You have an entrepreneurial mindset, you like challenges and getting hands-on.
At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:
Flexible remote (only to specific fully remote positions): If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
Work from anywhere (full-time only): Want to spend a month in Italy while working? Full-time employees can work from most countries in the world for up to 3 months per year.
On top of that, we offer plenty of perks (some for everyone, others only for full-time positions):
🇺🇸 After 4 years, spend one month in our New York office
🌴 Yearly offsite in amazing locations and budget for team-building events & quarterly in-person gatherings
💪 Contribution to your ClassPass subscription
🍼 8-week paid parental leave
…and much more, check the full list here!
Intro call: Quick screening with the Hiring Manager or a recruiter.
Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).
Step 2 – Role-specific assessments
For non-tech roles: Take-home case study followed by a 45 min debrief. We assess both your output and how you think in real time. The exercise will be relevant to the role (e.g. analysis, strategy, or process design).
For tech roles: Live technical interviews:
Coding interview + System design interview
For research internships, an additional round may involve analyzing and presenting a research paper
Step 3 – Founders interview (45 min): Conversation with two of our founders.
References: Up to five calls with former colleagues or managers.
☕ You may also be invited for coffee with team members to get a feel for our culture.
