Our client, a leading private Christian university and one of the largest in its state, is seeking a Strategic Marketing Director to lead and build a dedicated marketing team for its rapidly growing online division. This newly created role will serve as the cornerstone of the university's online marketing organization, driving enrollment growth and elevating brand presence in a highly competitive higher education landscape.
This is a unique opportunity for a strategic marketing leader who thrives at the intersection of creativity and performance. The ideal candidate will design comprehensive marketing campaigns, hold external agencies accountable, and build a high-performing team from the ground up.
- Develop and implement comprehensive marketing strategies that integrate awareness marketing and performance marketing to drive enrollment growth and brand visibility
- Lead, build, and mentor a new dedicated marketing team for the online division
- Design end-to-end marketing campaigns that differentiate the organization in a crowded marketplace
- Serve as the primary liaison between the marketing function and the online division leadership, maintaining regular strategic alignment meetings
- Hold external marketing agencies accountable for performance, timelines, and deliverables; ensure agency partners deliver measurable results
- Interpret marketing data and analytics to inform strategy, optimize campaigns, and communicate insights to leadership
- Manage substantial marketing investments with sound financial acumen and project management discipline
- Oversee project scope, timelines, deliverables, and critical milestones across multiple concurrent initiatives
- Collaborate with creative, digital, and communications teams to develop promotional materials across print, digital, and other channels
- Translate market intelligence and competitive analysis into actionable campaign strategies
- Foster a culture of curiosity, creativity, and continuous improvement within the marketing team
