At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.
What are we looking for
Associate Creative Director Copy (Social Media)
Reporting to: Creative Director
Company: Kulf Collective
Location: Mumbai
Budget: 13-15L (basis experience and exposure)
About the role
At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are seeking an Associate Creative Director to join our team of badass creatives and help us produce content that is kickass.
We are seeking a boundary-pushing, idea-generating, and pop-culture-loving Associate Creative Director to join our team of badass creatives and help us produce content that shines.
A person with a unique blend of imagination, charisma, and caffeinated energy to transform brands into epic tales that'll have the internet begging for more.
A day in the life of an Associate Creative Director Copy (Social Media)
- Leading the development of social-first content across formats like Reels/Shorts, carousels, long-form videos, short-form videos, live videos, etc.
- Collaborating with the Creative Director and cross-functional teams to turn briefs into sharp, strategic, and culturally-relevant ideas.
- Crafting visually compelling decks supported by strong insights, references, and mood boards that sell the creative vision.
- Overseeing execution across design, production, and post to ensure the final content aligns with the creative intent and brand voice.
- Collaborating with junior creatives with clear, constructive feedback to help sharpen their thinking and elevate the overall quality of work.
- Staying tuned into internet culture, emerging creators, platform shifts, and content trends to inspire new formats and ideas.
- Ensuring that all creative work meets high standards of quality and aligns with our clients' brand guidelines.
- Build and maintain relationships with the internal team.
- Foster a collaborative, creative and positive work environment.
Qualities and skill sets we would like for you to showcase
- 4-6 years of experience in a creative, social media focused role, preferably within a digital advertising agency
- A portfolio showcasing your involvement in mind-blowing work across social media platforms.
- You're a natural-born hustler with a Growth Mindset and is able to take ownership of personal development and growth.
- You are agile and a doer
- You have excellent communication skills, with your can-do attitude.
- You're proficient in design tools such as Adobe Creative Suite and Figma, and you're not afraid to use them.
- Pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Runaway and more. Approaching everything as a problem solver.
- You're always on the lookout for the latest trends and technologies in the industry because you're just that curious and don’t shy away from experimenting.
- You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants.
More about Kulfi Collective
We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.
Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?
Here is everything you need to know.
