Role: Amazon Analytics Manager
Hours: 8am - 4pm Eastern Standard Time
Salary: $8 - $12 (negotiable based on experience)
We're looking for an Amazon Analytics Manager to help drive a leading supplement brand even further. There are tremendous opportunities across our account, and we’re looking for a candidate with solid analytical skills to help prioritize, optimize and scale our Amazon presence. You’ll uncover insights, develop hypotheses, run A/B tests, help execute a total brand refresh in 2025, and learn a ton while putting big points on the board.
At Lago, we believe in the power of data to inform decisions. As our Amazon Analytics Manager, you will analyze vast amounts of data, identify trends, and provide actionable insights to drive continuous improvement. Your analytical mindset and strategic acumen will be key in achieving business objectives and ensuring Lago's competitive edge in the market.
Responsibilities
- Data analysis & insights
- Analyze promotional performance using tools like Amazon Seller Central analytics to measure KPIs such as incremental sales, conversion rates, traffic, and advertising data.
- Responsible for providing all campaign reporting and postmortem analysis to broader teams.
- API knowledge is a plus!
- Promotional and Pricing Strategy
- Plan and execute promotional campaigns tailored to the VMS category, including:
- Prime Day, Lightning Deals, Coupons, Etc
- Develop and maintain a marketing calendar for Amazon, syncing with the broader marketing strategy. Align campaigns with product launches, seasonal trends, and VMS industry events.
- In collaboration with the Director of Amazon and CFO, set and manage competitive pricing strategies for Amazon, while protecting margins. Ensure pricing compliance with company policies and Amazon guidelines.
- Amazon Advertising Analytics
- Data Analysis & Strategic Reporting - Transform Amazon advertising performance data and AMC insights into actionable reports and recommendations for stakeholders, continuously analyzing campaign trends and ROI metrics to inform company-wide decisions and maintain competitive positioning within Amazon's marketplace ecosystem.
