VP, Member Growth Marketing

League’s PaaS business, Powered by League, is rapidly scaling. Building on the proven success among our market-leading customers and partners including Highmark Health, Google, Pager, Manulife, Shoppers Drug Mart, and XO Health - our Health Solutions team is expanding and seeking a Senior Analyst, Health Informatics to help us achieve this next phase of growth.

Position Summary

League is seeking a performance-driven, innovative Vice President of Member Growth Marketing to lead the development and execution of lifecycle marketing strategies that activate, retain, and re-engage our members across all touchpoints. You will partner closely with our Member Behavior team to transform insights into high-impact campaigns and experiments, leveraging channels like email, push notifications, and in-app experiences to drive continuous growth in engagement and monthly active users (MAU).

In this high-visibility role, you will lead the strategy and execution of campaigns that accelerate user growth, reduce churn, and increase the value members receive from League’s platform. You’ll be expected to test and learn quickly, balance data-driven thinking with compelling storytelling, and build the systems and rigor required to measure, optimize, and scale member engagement across our customers.

You’ll collaborate closely with product, health solutions, content, and commercial teams to drive alignment, execution, and impact. Your team will serve as the connective tissue between behavior science, product opportunities, and scalable growth tactics.

This is an exceptional opportunity for a lifecycle marketing leader passionate about making a measurable difference in people’s health. If you're excited about using behavioral insights, segmentation, and experimentation to build a smarter, more human health experience—we’d love to hear from you.

In this role, you will:

• Lifecycle Growth Strategy: Lead the development of end-to-end lifecycle marketing strategies to increase activation, reduce churn, and maximize MAU across customer segments.
• Team Leadership & Execution: Build and lead a high-performing Member Growth Marketing team. Establish clear priorities, coach for performance, and foster a culture of experimentation, agility, and results.
• Cross-Functional Collaboration: Work hand-in-hand with the Member Behavior team to identify behavioral patterns and translate insights into actionable campaign tactics. Collaborate across product, content, engineering, and commercial teams to align strategy and execution.
• Experimentation & Optimization: Design, launch, and optimize high-velocity A/B and multivariate tests across email, push, in-app, and new engagement channels. Measure what works, scrap what doesn’t, and scale what moves the needle.
• Analytics & Reporting: Establish robust performance metrics and dashboards to monitor campaign performance, user engagement trends, and MAU growth. Share insights and results regularly with executive and customer-facing teams.
• Customer Enablement: Support Customer Solutions team with referenceable playbooks, one-pagers, and campaign frameworks that demonstrate how marketing tactics contribute to customer goals.
• Marketing Technology & Enablement: Ensure the tools and data infrastructure are in place to support personalized, timely, and scalable engagement campaigns. Partner with product and engineering teams on data quality and activation workflows.

About you:

• Proven experience leading growth or lifecycle marketing teams, ideally in digital health, SaaS, or consumer tech.
• Demonstrated success designing and executing lifecycle marketing programs across multiple channels (email, push, in-app).
• Deep understanding of user segmentation, personalization, and marketing automation.
• Strong analytical skills with the ability to interpret data, generate insights, and drive decisions.
• Track record of driving measurable improvements in user activation, retention, and churn reduction.
• Excellent communicator with strong cross-functional influence and storytelling abilities.
• Experience working with behavioral science or product analytics teams is a plus.
• Strong familiarity with Salesforce Marketing Cloud.

Security-Related Responsibilities:

• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
• Compliance with Information Security Policies