🏷️ Title: Commercial Associate
👫 Department: Found, Commercial. Reporting to the Head of Commercial, Found
💰 Salary: £40,000 - £60,000 base + 50%+ commission for high performers
🎁 Benefits & Culture: See here
🎥 Meet our CRO: Selling to care homes
📈 Equity: A very generous EMI share offering
🌴 Holiday: 26 days + bank holidays
💗 Mission: Elevate later life for everybody and build the care sector of the future
💻 Office Policy: Hybrid with a minimum of 2 core office days per week
🌍 Office Location: London Bridge, London, UK
Team Found is looking for an ambitious Commercial Associate to be our second sales hire and help scale our go-to-market engine from the ground up! Found is Lottie's CRM platform designed to help care providers manage, prioritise, and forecast their occupancy and enquiries.
This is a career-defining opportunity for someone with 1-2 years of B2B SaaS sales experience who wants to accelerate their commercial career in an early-stage, high-growth environment. You'll own the full sales cycle—from prospecting and qualifying leads to running demos, closing deals, and ensuring successful customer adoption—while building the foundations of our sales playbook.
As the second commercial hire for Found, you'll have huge influence and autonomy to shape how we grow. You'll work directly with the Head of Commercial, with access to the Founders, Product, Engineering, and the wider team. If you're hungry to learn, willing to roll up your sleeves, and excited to be part of building something from scratch, this is the role for you.
This is a full-cycle 360 sales role where you'll own the entire customer journey from first touch to successful adoption:
Identify and research potential clients, then build and execute multi-channel outbound campaigns to generate qualified pipeline
Conduct discovery calls to understand prospect needs, run tailored product demos, and qualify opportunities
Manage multiple deals simultaneously, negotiate terms, and drive opportunities to close while accurately forecasting your pipeline
Ensure seamless handoffs to Customer Success and stay involved in early implementation to guarantee customer success
Create and document best-in-class sales processes, messaging, and materials while providing market feedback to Product and Engineering teams
Driving new client acquisition and revenue growth for the Found platform as our second sales hire
Building a scalable sales engine from early-stage—owning the process, messaging, and playbook that future team members will use
Mastering the full 360 sales cycle in a consultative B2B SaaS environment where you own everything from prospecting to close
Communicating complex value to care providers who may not be tech-savvy, helping them understand how Found transforms their business
Collaborating cross-functionally to ensure smooth customer journeys and feed critical market insights back to Product and Engineering
You have 1-2 years of B2B SaaS sales experience with exposure to full-cycle sales or outbound prospecting
Self-starter and entrepreneurial - You thrive with autonomy, want to build and shape the sales function, not just follow a playbook
Ambitious and competitive - You love winning deals, hate losing, and want to rise faster than any traditional corporate role would allow
Hungry to learn - You're eager to master the full sales cycle from prospecting to closing and everything in between
Collaborative and resilient - You work well across teams, roll up your sleeves, and see challenges as opportunities to grow
Sound like you but not quite 100%? Apply anyway - we're looking for hunger, drive, and commercial instinct.
You're not passionate about elevating later life for everybody - our mission is at the heart of everything we do
You don't have B2B SaaS sales experience - this is a fundamental requirement for this role
You prefer a highly structured environment with pre-defined processes; we're building the playbook as we go
You're not comfortable with prospecting and outbound sales - a huge part of this role is generating your own pipeline
You're looking for a traditional SDR role that only books meetings - we want someone who owns the full 360 cycle
Screening interview led by Lottie's Talent Acquisition Lead
First round interview led by Hiring Manager (Head of Commercial)
Case study interview with two members of Lottie's commercial team
Final interview with Will Donnelly (Lottie's Co-Founder & CEO)
🤩 Candidate Experience: All candidates will be informed of their application status.
Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.
Hiring Manager Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.
Case Study: If you are not successful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.
Founded in London in July 2021, Lottie is a fast-growth HealthTech start-up aiming to build the world's first SaaS-enabled marketplace for care, with a goal of allowing families to seamlessly book care online in a similar manner to reserving a holiday stay via Airbnb or Expedia.
Since launching in July 2021, Lottie has supported millions of care seekers find the right care for loved ones and has raised over £25m from leading venture capital funds including Accel, General Catalyst and Kindred, as well as from well-known technology entrepreneurs including Mike Hudack (ex-CPTO of Deliveroo & Monzo) and Tom Blomfield (ex-CEO of Monzo Bank). More recently, Lottie was the acclaimed winner of LinkedIn and Startup.co.uk Top Startup awards.
As of today, Lottie offers three core products and services, including:
Lottie (B2B2C Marketplace) - Free service that helps families find the UK's best care homes and home care services.
Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.
Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.
🤩 Why Lottie?
Career Opportunity - A career-defining opportunity to lead and shape the future of our flagship marketplace and tackle complex challenges across the stack!
Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of peoples lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.
People - Join a kind, talented and mission driven team that loves coming to work every day.
Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
Award Winning - Acclaimed winner of LinkedIn’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
If you require reasonable accommodations during the application or interview process, please let us know at [email protected]
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Learn more about Lottie and explore their open positions.
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