Marketing Operations Lead

TL;DR - We’re looking for a Marketing Operations Lead to build and scale the B2B marketing architecture at Lovable. The core focus is leveraging deep expertise in HubSpot and automation tools to create clean, measurable, and integrated processes that drive the entire customer journey, from awareness to paid user.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we're looking for

• 6+ years in Marketing Ops in a B2B SaaS environment

• Strong automation experience with tools like n8n, Zapier, Make, Workato, Clay, and HubSpot.

• Deep CRM expertise, including object architecture, reporting, deal stages, workflows, and integrations.

• Experience enabling GTM processes across Marketing, Sales, and/or Customer Success.

• Ability to translate messy processes into clean, scalable system logic.

• Experience with chatbots / AI agents, scripting, and builder tools (ideally Lovable).

• A product mindset—you think in terms of usability, reliability, and long-term maintainability.

• Capability to demonstrate radical ownership over multi-week, multi-month implementation projects

What you’ll do

• Build Lovable’s B2B marketing architecture from the ground up ensuring connectivity and measurement across inbound, outbound, and partner channels.

• Ensure all touchpoints of the prosumer journey from awareness to trial to paid user are captured and measured to understand efficacy of paid, organic, social, direct, and referral channels.

• Manage campaign operational setup and tracking with checks across email, paid channels, and events in Hubspot.

• Build and optimize HubSpot workflows, lead routing, scoring logic, and integrations with other MarTech tools.

• Build and update dashboards and reports that measure campaign impact and funnel performance.

• Partner closely with Marketing, Sales, and RevOps to ensure smooth handoffs and consistent data across systems.

• Create formal process and rigor around lead list upload and enrichment in service of partner and marketing field teams.