Installer Marketing Manager

Lunar Energy was founded to transition homes to 100% clean energy—making our electricity greener, our air cleaner and our energy more safe, secure and reliable for all. We’re a fast-growing, global company building the world’s best clean energy products to electrify all homes and connect communities to form clean, resilient virtual power plants.

The Opportunity

We're looking for a Installer Marketing Manager to lead our installer partner growth and enablement strategy during a pivotal expansion phase. You'll be joining early enough to shape how we scale our channel marketing program, building the playbooks and systems that will support Lunar's growth in new and existing regions across the country.

In this role, you'll own the full lifecycle of our installer partnerships—from attracting and certifying new partners to ensuring existing installers have everything they need to successfully sell more Lunar Systems. You'll be equal parts strategist, executor, and collaborator, working cross-functionally with commercial, deployment, and product teams to drive channel revenue growth.

What You'll Do

Grow Our Installer Network

• Develop and execute marketing strategies to recruit certified installers in new markets as Lunar expands
• Create compelling partner value propositions and recruitment campaigns that resonate with solar installation businesses
• Build scalable systems and processes for partner marketing onboarding and enablement

Enable Partner Success

• Design and deliver installer communications across events, email, social media, content creation, and other channels to drive engagement and product knowledge
• Develop sales collateral, training materials, and resources that help partners effectively sell the Lunar System
• Manage co-marketing programs with key partners to amplify reach and drive growth
• Create partner training and enablement programs that ensure installers can confidently represent Lunar

Drive Events and Field Marketing

• Manage end-to-end execution of major industry trade shows, including vendor management, booth strategy, and ROI measurement
• Plan and execute Lunar-owned events that strengthen installer relationships and build community
• Spend time in the field with installers to understand their needs and gather insights

Measure and Optimize

• Own key performance metrics including channel revenue growth and expansion of certified installer base
• Analyze campaign performance and partner engagement data to continuously improve programs
• Use insights to inform strategy and demonstrate marketing's impact on channel growth

Be Agile and Prioritize

• Shift focus throughout the year based on business priorities, whether that's trade show season, new market launches, or partner enablement initiatives
• Take a bias for action approach—test, learn, and iterate quickly

Who You Are

Experience & Skills

• 5+ years of B2B or channel/partner marketing experience
• Proven track record of growing partner networks and driving channel revenue
• Experience with digital marketing, content creation, and data analysis
• Strong project management skills with ability to manage multiple workstreams simultaneously
• Proficiency with marketing tools (HubSpot experience is a plus)
• Excellent written and verbal communication skills

Preferred Background

• Experience in solar, clean energy, construction, or trades industries
• Familiarity with installer/contractor business models and sales cycles
• Experience building partner programs from early stages

Your Approach

• Self-starter: You see what needs to be done and make it happen without waiting for direction
• First principles thinker: You question assumptions and build solutions from the ground up
• Bias for action: You move quickly, test ideas, and learn from results
• Collaborative: You work seamlessly across teams and build strong relationships with internal and external stakeholders
• Mission-driven: You're energized by contributing to the clean energy transition

What to Expect

This is an individual contributor role today, with potential to grow the team as Lunar expands into additional regions. You'll have the autonomy to build and own channel marketing strategy while working closely with leadership and cross-functional partners. The pace is fast, the work is varied, and the impact is tangible.

If you're excited about building something from the early stages and want to play a key role in scaling clean energy adoption, we'd love to hear from you.

Location: Mountain View, CA (Hybrid - at least 1 day/week in office; will consider exceptional remote candidates)
Travel: Regular travel required for trade shows and field visits with sales team and channel partners

Benefits:

We’re dedicated to creating a remarkable employee experience. At Lunar, competitive base pay is one part of our total compensation package. Lunar employees also have the opportunity to become Lunar shareholders by getting equity in a fast-growing company and participating in our employee stock program.

Additional benefits include:

• Medical, dental, and vision insurance for employees and dependents
• Flexible Paid Time Off plus 10 paid holidays
• Tax deferred 401(k) plan
• Paid parental leave for all full time employees including 12 weeks paid parental leave for the birthing mother and 6 weeks paid parental leave for the non-birthing parent
• Subsidized EV charging and pre-tax commuter benefits

Our DE&I Philosophy: Lunar Energy is an equal opportunity employer. We are committed to attracting, developing and retaining diverse talent by supporting an inclusive workplace. Lunar recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other status protected by applicable law.

Our Compensation Philosophy: Our goal is to ensure that all Lunar Energy employees are fairly compensated. Please note that the salary range information that follows is a good faith estimate for this position provided pursuant to the Pay Transparency for Pay Equity Act for California applicants. The salary range estimate for this position depending on level of experience is: $110,000 - $150,000 USD.

The actual offer, reflecting the total compensation package & benefits, will be at the company’s sole discretion, and determined by factors including but not limited to years of experience, job level, geographic location, and other relevant business considerations. The company also reserves the right to amend or modify this job description, employee perks, and benefits at any time.