Brand Marketing Manager

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Whether it’s an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. Lyft’s Marketing & Communications team is building an iconic brand, with teams focused on every stage of the marketing funnel and across every function. From Product Marketing to Executive Communications and everything in between, our team is at the forefront of bringing new products and features to market and giving riders and drivers a reason to choose Lyft everyday.

Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as an Brand Marketing Manager. In this role, you will lead cross-functional teams in developing and executing diverse marketing campaigns, managing creative development, overseeing daily operations and budgets, executing broad initiatives across digital and traditional media, and driving performance reporting to innovate Lyft's marketing strategy.

Responsibilities:

In this role you will be supporting an integrated brand marketing campaign to launch in priority markets across the US in 2026. Your role will specifically focus on market leadership of XFN teams to monitor business impact in each market.

• Own performance reporting in coordination with internal media team and agencies
• Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
• Work with our internal creative team and agency partners to manage creative development
• Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews)
• Develop go-to-market strategy and executional plan for marketing programs
• Lead the development of owned and operated campaign extensions inclusive of in app, email, web and OOH inventory
• Partner with venue-partnerships team to scale campaigns across Lyft’s sports and entertainment venue media placements

Experience:

• 8+ years relevant work experience in marketing, with proven ability to manage large-scale marketing campaigns.
• Background working with traditional and digital media
• Experience leading full-funnel lifecycle marketing initiatives across email, in-app messaging/advertising, and website touchpoints to drive user engagement and retention.
• Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
• Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
• Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
• Understanding of KPIs and campaign performance metrics across marketing channels

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $108,000 - CAD $135,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.