Senior Associate, Consumer Content

Maven is looking for a Senior Associate, Consumer Content to build and scale a best-in-class content engine that powers our member experience and fuels growth across our marketing channels. Reporting to our VP of Product and Consumer Growth, this role will sit at the intersection of content, product, and growth, creating experiences that deepen engagement, drive retention, and attract new members at the top of the funnel.

As a B2B2C company, we’re looking for a scrappy, creative builder who lives and breathes consumer culture and understands how to tell compelling stories for people navigating reproductive and women’s health — across fertility, pregnancy, menopause, hormone and metabolic health, and more.

Ideal candidates are AI-native, fluent in short-form and long-form content and video-first, and comfortable working directly with creators and agencies to scale output. This role will involve experimenting, iterating quickly, and using data to shape a repeatable playbook.

As a Senior Associate, Consumer Content & Community at Maven, you will:

• Own the content strategy and calendar for member-facing content across channels (in-product, lifecycle, social, email, landing pages), with a focus on driving ongoing engagement and retention.
• Concept, write, produce, and ship content across formats:
• Short-form video (TikTok, Reels, YouTube Shorts)
• Short-form copy (social, push, in-app, email)
• Long-form content (guides, scripts, landing pages, editorial stories)
• Produce video content end-to-end — filming, editing, captioning, and remixing — while leveraging AI tools (for ideation, scripting, editing, voice/clip generation, auto-captioning, analysis) to dramatically accelerate production.
• Develop and refine a content playbook for what resonates, testing formats and editing styles, and scaling output without sacrificing quality.
• Design content within the member experience in partnership with Clinical teams, ensuring that content supports member education, drives return visits and retention, and feels emotionally resonant and on-brand.
• Collaborate with creators, agencies, and production partners:
• Brief and manage micro-creators, influencers, and creative agencies
• Maintain a consistent tone and quality bar across all partners
• Analyze performance and optimize relentlessly:
• Review content performance daily and iterate based on what’s working
• Translate insights into new concepts, formats, and channel strategies
• Partner cross-functionally while staying fast and scrappy, working closely with Brand, Growth, and Product but maintaining the independence and pace of a one-person studio.
• Feed member and market insights back into the business, helping inform product decisions, brand positioning, and future content opportunities.

We’re looking for you to bring:

• AI-native and TikTok-native
• High-agency, scrappy, fast-moving
• Creative and analytical
• Comfortable being a one-person studio
• Strong storyteller and cultural observer
• Healthcare and/or Health & Wellness experience is a bonus

The base salary range for this role is $89,000 - $115,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.