Position Summary
As an Associate Director of GMP Client Success within our Solutions & Services team, you'll be a strategic partner to our clients and agency partners, ensuring their success across a broad spectrum of digital marketing and technology initiatives. While you'll be a specialist in the Google Marketing Platform (GMP), encompassing GA360, DV360, SA360, and CM360, your role extends beyond this ecosystem as an agnostic partner for our customers. You’ll be a trusted advisor, helping clients navigate their entire technology and data ecosystem. You will dive into client needs, uncover challenges, and connect them with the right solutions and experts. This role requires a proactive, analytical, and client-centric individual who thrives in a dynamic environment and is passionate about driving tangible results. You will be responsible for both maintaining strong client relationships and fostering continuous improvement through proactive learning and strategic problem-solving.
Key Responsibilities
- Client Success Oversight:
- Own the client relationship, track interactions, attend key events, and foster connections across the team.
- Build deep and lasting connections with clients, acting as a trusted advisor providing strategic guidance, support, and providing a gateway to custom solutions that move the needle.
- Understand clients' overarching business goals, technology infrastructure, and how it fits into our service offering.
- Successfully guide clients down the path of their digital transformation journey, while instilling trust in Google Marketing Platform technology
- Oversee the effective delivery and implementation of solutions, ensuring projects are meeting or surpassing client expectations.
- Have regular touchbases with clients to discuss objectives, priorities, challenges they are facing, ensuring client satisfaction is being met.
- Conduct regular strategic reviews, covering not only GMP elements but also ensuring broader technology and data challenges are addressed
- Continue adapting client strategies to keep up with the changing digital landscape.
- Account Strategy and Growth
- Identify and address complex client challenges and align them with professional services or GMP solutions.
- Lead the design and implementation of customized GMP and other tech solutions aligned with client objectives and growth objectives, tagging in other team members where appropriate.
- Create and deliver compelling presentations to sell through proposals and ideas to increase scope and overcome client challenges.
- Manage GMP planning, including client needs assessments, roadmap development, opportunity identification, and solution design
- Assist with pipeline growth, revenue plans, projections, proposal maintenance, and renewals.
- Proactively find opportunities to increase adoption of key GMP features to drive ROI for clients in grow spend levels and score.
- Regularly assist with business expansion strategies both within IPG and externally to help increase the footprint of our GMP Reseller service.
- Advocate for of all major IPG capabilities at a high level and understand the trigger moments to bring solutions to clients and when tag in the right experts to assist with the development of advanced solutions.
- Technology & Data Ecosystem Guidance:
- Understand clients’ tech and data infrastructure, helping identify areas for improvement.
- Provide strategic recommendations on data collection, integration, utilization, analysis, and activation.
- Help clients navigate complex technology decisions, ensuring alignment with their marketing goals.
- Understand key GMP selling features, the value they bring, when they should be used, and how to effectively articulate the benefits and sell through solutions.
- Act as a bridge between clients and our internal teams, connecting them with experts in data science, cloud solutions, and other relevant areas.
- Proactive Learning & Knowledge Sharing:
- Educates team on client’s business, industry, and competitors; drives ad-tech strategy and opportunity development.
- Stay abreast of the latest trends in digital marketing, technology, and data analytics and understand the technical intricacies of these solutions
- Continuously expand your knowledge of GMP and related technologies with self-learning programs, recorded webinars, in-person trainings etc. to stay at the cutting edge of solutions and capabilities our clients can take advantage of.
- Supports account vision and strategy, promotes service leadership, and shares key learnings across accounts.
- Help with the creation and maintenance of best practice documentation and case studies to improve processes and help showcase the value of our product.
Desired Skills & Experience
- Experience:
- Proven experience in account management, with a focus on digital marketing and technology solutions.
- Strong knowledge of the Google Marketing Platforms (GA360, DV360, SA360, CM360), their core benefits, major selling points etc.
- Experience navigating general data analytics and technology infrastructure
- High-level knowledge of other IPG solutions and strong instincts to understand when to deploy each type of solutions.
- Technical Skills:
- Base-level understanding of platform UIs and, getting around, and capabilities within each.
- Understanding of data collection, integration, and how it all fits into activation and campaign delivery.
- Knowledge of measurement complexities and the privacy landscape.
- Communication & Interpersonal Skills:
- Excellent verbal and written communication skills, with the ability to convey complex technical concepts to non-technical audiences.
- Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.
- Excellent presentation skills with the ability to explain complex concepts.
- Personal Attributes:
- Strong organizational skills, attention to detail, and sense of prioritization.
- Ability to manage multiple projects while meeting the promised timelines
- Proactive, self-motivated, and results oriented.
- Strong problem-solving and critical thinking skills.
- Ability to work independently and as part of a team.
- Passion for digital marketing, technology, and data.
- A strong desire to learn and grow as a professional.
- Aggressive growth mindset to expand career as well as company profile and scope.
- Innovative mindset to find new opportunities for product development and department growth,
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
