About Medical Guardian:
Founded in 2005, Medical Guardian is a leading provider of innovative senior health solutions, with 625,000+ active members across the country. The company offers a full suite of connected-care medical alert systems and engagement services that empower older adults to live a life without limits and age safely at home. Medical Guardian boasts a 95% customer satisfaction rate, a #1 ranking on 16 medical alert consumer choice sites and achieves a 4.7+ star rating on Google Reviews.
Position Overview
The Marketing Technology Strategist is the hands-on architect and operator of Medical Guardian’s marketing technology ecosystem. As an individual contributor, this role blends technical execution with strategic foresight—ensuring the stack (Salesforce Marketing Cloud, GA4, HubSpot, Zapier, Invoca, VWO, APIs, and BI tools) is fully optimized to power a membership-based, LTV-driven model by 2026.
This leader will directly design, build, and maintain automations, integrations, and campaign workflows across systems, serving as the go-to technical resource for Marketing. With expanded Salesforce Marketing Cloud capabilities, they will ensure that lifecycle journeys, retention programs, and personalization flows are seamlessly executed, measurable, and revenue-driven.
Biggest Priority: Ensuring the tech stack seamlessly integrates with the new headless CMS planned for 2026, and leading the transition from HubSpot Marketing to Salesforce Marketing Cloud as the core lifecycle platform.
Key Responsibilities:
Salesforce Marketing Cloud (Core Focus)
- Build and deploy advanced customer journeys (onboarding, retention, upsell, churn prevention) leveraging Journey Builder, Automation Studio, and real-time triggers.
- Architect and manage data extensions, SQL queries, and subscriber management for precise segmentation and personalization.
- Integrate SFMC with Salesforce CRM, GA4, HubSpot, and BI dashboards to ensure clean, real-time data flow.
- Operate advanced SFMC modules (Mobile Studio for SMS, Interaction Studio for real-time personalization, Einstein AI for predictive scoring).
- Oversee inbox deliverability, compliance (CAN-SPAM, GDPR), and sender reputation management.
Marketing Infrastructure & Tooling
- Maintain and evolve the MarTech stack (GA4, HubSpot, Salesforce, Zapier, VWO, Invoca, APIs).
- Ensure data integrity and attribution clarity from click → CRM → conversion → renewal.
- Build API-driven workflows to automate lead scoring, routing, and lifecycle enrichment.
- Own technical QA of event tracking, tagging, and integrations across platforms.
Architecture & Integrations
- Maintain and evolve the MarTech stack (GA4, HubSpot, Salesforce, Zapier, VWO, Invoca, APIs).
- Ensure data integrity and attribution clarity from click → CRM → conversion → renewal.
- Build API-driven workflows to automate lead scoring, routing, and lifecycle enrichment.
- Own technical QA of event tracking, tagging, and integrations across platforms.
- Headless CMS: Oversee standup of the new Headless CMS to support scalable, personalized, and performance-driven digital experiences.
- Data Ecosystem: Lead CDP/DMP/CDI integration to unify data and power advanced personalization and attribution.
- MarTech Evolution: Identify and close technology gaps to align with the 2026 growth and automation strategy.
Performance Tracking & Attribution
- Partner with Growth Ops and Analytics to implement multi-touch attribution, MMM, and incrementality testing frameworks.
- Manage UTM governance and ad platform integrations for CPS, CAC, and LTV rigor.
- Deliver dashboards that unify campaign performance, lifecycle KPIs, and membership retention metrics.
Lifecycle & Personalization Support
- Enable dynamic, personalized experiences across email, SMS, and on-site journeys using SFMC data extensions and AMPscript.
- Partner with Lifecycle Marketing lead to activate modular journeys mapped to membership tiers, seasonal initiatives, and risk triggers.
- Use engagement signals (usage, inactivity, caregiver engagement) to drive personalized re-engagement and upsell flows.
Conversion Rate Optimization (CRO)
- Serve as the technical owner of CRO platforms (VWO, Microsoft Clarity).
- Ensure accurate deployment, data capture, and reporting for A/B and multivariate tests.
- Partner with Paid and Lifecycle teams to inject SFMC-driven personalization into CRO experiments.
Innovation & Future-Proofing
- Pilot AI-driven personalization and predictive engagement models (Einstein AI, GA4 predictive audiences).
- Prepare the stack for assistant-era discoverability and actionability (schema, APIs, AI-ready content feeds).
- Continuously evaluate emerging technologies, ensuring MG stays ahead in automation, personalization, and performance ops.
What Success Looks Like
- Seamless SFMC orchestration powering automated journeys across brands.
- End-to-end data integrity from campaign to CRM to retention dashboards.
- Attribution clarity that enables Finance, Growth, and SLT to invest with confidence.
- Personalization at scale with measurable gains in engagement, renewal, and ARPU.
- Agency dependencies eliminated, with in-house execution velocity increased.
- Trust in data restored, enabling Medical Guardian to operate as a high-performance, LTV-anchored organization.
Org Alignment
- Collaborates with: Growth & Ops, Lifecycle Lead, Brand, Partner Ops, Analytics
- Supports: All squads equally for technical setup, automation builds, and tracking
- Acts as: The technical backbone of marketing, ensuring execution speed, data accuracy, and lifecycle enablement
Required Qualifications
- 8+ years of experience in marketing technology, marketing operations, or CRM automation, ideally in a D2C or subscription-based organization.
- Proven expertise in Salesforce Marketing Cloud (SFMC) — including Journey Builder, Automation Studio, SQL data extensions, and AMPscript for personalization.
- Strong understanding of CRM architecture and integrations between Salesforce CRM, GA4, HubSpot, BI tools, and attribution platforms.
- Demonstrated ability to build and maintain complex automations, integrations, and workflows using APIs, Zapier, or middleware tools.
- Experience managing data flow and governance, ensuring accuracy and compliance from marketing campaigns through CRM conversion and lifecycle retention.
- Proficiency in marketing compliance standards (CAN-SPAM, GDPR, CCPA) and deliverability management.
- Strong project management skills with a track record of delivering marketing technology implementations on time and within scope.
- Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field (or equivalent experience).
Preferred Qualifications
- Experience leading MarTech transitions — specifically migrating from HubSpot Marketing Hub to Salesforce Marketing Cloud.
- Proven success integrating or overseeing Headless CMS and data ecosystems (CDP/DMP/CDI) for personalization and scalability.
- Familiarity with multi-touch attribution and MMM frameworks, working closely with Analytics and Finance teams to validate channel performance.
- Experience designing data pipelines that support lifecycle automation, membership segmentation, and real-time personalization.
- Understanding of AI and predictive modeling tools (Einstein AI, GA4 predictive audiences, schema-based personalization).
- Experience in healthcare, wellness, or subscription-based industries with complex customer journeys and compliance requirements.
