Senior Marketing Operations Manager

Overview

We’re seeking a Senior Marketing Operations Manager who can bridge strategy and execution through data, AI, systems, and automation. You’ll own the marketing tech stack (HubSpot, 6sense, Salesforce, etc.) ensuring data integrity, alignment with sales operations, and measurable marketing ROI. This is a hands-on role that requires deep expertise in marketing automation, customer journey, lead lifecycle management, and go-to-market reporting.

Key Responsibilities

Marketing Technology & Automation

• Own configuration, optimization, and maintenance of HubSpot Marketing Hub workflows, campaigns, lead scoring, and lifecycle stages.

• Manage integrations between HubSpot, Salesforce, and 6sense, ensuring seamless bi-directional data flow across all systems.

• Build and maintain automation frameworks and workflows for lead routing, enrichment, deduplication, and attribution modeling.

• Implement and govern data normalization processes for company, contact, and account records across CRM and MAP.

• Partner with IT, sales, customer success, and rev ops to maintain sync integrity and prevent API errors or sync failures and ensure cross-functional visibility.

Data Management & Analytics

• Establish data quality standards and auditing processes to ensure accuracy of campaign, lead, and opportunity data.

• Design and maintain dashboards across HubSpot, Salesforce, and BI tools to visualize funnel performance, campaign ROI, and account engagement.

• Leverage 6sense intent and engagement data to refine audience segmentation, lead scoring, and nurture programs.

• Partner with Finance and Rev Ops to align marketing metrics with pipeline and revenue reporting.

Process Optimization & Governance

• Document and enforce standard operating procedures for campaign execution, reporting, and data governance.

• Implement lead management frameworks (MQL → SQL → Opportunity) and continuously refine them based on conversion performance.

• Support demand generation, ABM, and lifecycle marketing teams by designing scalable, automated campaign infrastructure.

• Ensure compliance with GDPR, CCPA, and other data privacy regulations across marketing systems.

Cross-Functional Collaboration

• Act as the primary technical liaison between marketing, sales, and IT.

• Train and enable marketing users on system best practices, workflows, and reporting.

• Partner with the GTM analytics and operations teams to evolve attribution and forecasting models.

Required Skills & Experience

• 3–5 years in Marketing Operations, Revenue Operations, or related technical roles in B2B SaaS.

• Expert-level proficiency with HubSpot, Salesforce, and 6sense (including configuration, API integrations, and custom field mapping).

• Deep understanding of lead management, data architecture, and multi-touch attribution models.

• Strong knowledge of data hygiene, enrichment tools (e.g., ZoomInfo, Apollo, etc.), and data normalization frameworks.

• Proven ability to translate complex GTM metrics into actionable insights and executive-level dashboards.

• Experience with advanced reporting for PE backed organizations.

• Comfortable operating in high-growth, cross-functional environments with competing priorities.