Marketing Manager

Marketing Manager

Reports to: Chief Marketing Officer

FLSA Status: Exempt

Hybrid Role

The Company

Meriton is building a network of the most trusted independent brands in the world of commercial HVAC. We provide our companies with world class operational resources including enterprise systems, IT, finance and accounting, marketing, communications, leadership development, and human resources, which our companies leverage to increase operating efficiency and optimize their potential. At Meriton, we’re committed to continuous investments that work to accelerate mutual long-term growth. That means we don’t make short-term bets. We make long-term commitments. At Meriton, we partner with our portfolio companies to expand their reach, amplify their voice, and grow their market share. And just like the commitment we put into growth for our companies, we’re devoted to cultivating growth with our teammates. We recognize talent, respect hard work, and reward those who understand what it means to “earn it” every day. We’re always seeking top-tier talent, creative problem solvers, and forward-thinking leaders to add to our growing team. If you’re looking to join a group of people as driven as you are, let’s start a conversation at www.meriton.com.

The Opportunity

We are seeking a seasoned B2B Marketing Manager to join our in-house marketing team who will have the opportunity to work across a wide variety of brands, mediums, channels, and project types.

This is a unique opportunity to become part of a group that is passionate about great work, telling compelling stories and creating thoughtful experiences for a dynamic company. A successful candidate will serve as an integral member of our marketing team and should have experience delivering on integrated marketing and communications priorities (in-house or agency) for multiple brands/accounts at a time.

The marketing manager is responsible for working closely with our operating companies and brands to develop and execute targeted marketing strategies that enhance brand presence and drive sales within assigned regions. This role entails close collaboration with local sales teams, hands-on execution of day-to-day marketing requests, event and social media management, and management of strategic campaigns and projects with our in-house creative agency team.

Responsibilities

• Oversee marketing management for designated companies across the network to ensure integrity of brand and messaging.
• Manage content marketing and social media strategy, planning, development, and execution of each marketing initiative.
• Creates clear, concise, and organized creative briefs to facilitate collaboration with in-house creative agency team.
• Drives project management of all key marketing priorities for designated brands.
• Leads the planning, organization, coordination and execution of internal and external company events.
• Builds reporting across various channels of marketing measurements, bringing awareness of each initiative’s impact to the company.
• Partners with the marketing team and our business partners across departments developing collateral materials to support sales and field marketing efforts (including brand identity, sales brochures, catalogs, logos, price sheets, newsletters, emails campaigns, etc.)
• Responsible for supporting the organization with producing materials across a wide variety of channels/executions including presentations, advertising, events, tradeshows, and digital media (web, social media, videos, photography, etc.)
• Creates and contributes fresh ideas, identify and implement new tools to increase the company’s effectiveness and efficiency in market development.
• Prioritizes, organizes, and performs multiple responsibilities or projects simultaneously, making decisions independently and taking ownership for wide ranging responsibilities that also meet time constraints and tight deadlines, and operate in a fast-paced, and dynamic environment
• Presents clearly and confidently of ideas to internal and external audiences with a drive for innovative thinking
• Provides creative executions to promote all Meriton brands, messages and stories across multiple mediums including sales events and company functions
• Provides outstanding internal customer service and support and collaborates both locally and across multiple offices with a focus on not only your success, but also the success of others
• Works with third-party agencies, media outlets, sponsors, etc. to effectively communicate brand standards and direction
• Ensure the quality of design strengthens and supports our brands, ensuring message consistency and brand personality/tone

The Profile

• 5-7+ years of hands-on marketing management experience in a corporate or agency setting – B2B experience preferred
• BA in marketing, communications, or journalism (internship experience is a plus)
• Works with a high degree of independence and is a self-starter
• Comfortable collaborating across all levels of an organization – from advising senior leaders to directly overseeing junior team members; previous people management experience preferred
• Strong writing, editing, and proofreading skills
• Strong skill set working in Office Suite: PPT, Word, Excel
• Successful track record developing engaging content for social media audiences including LinkedIn, X, etc. and managing content calendars through team collaboration
• Experience in planning and developing content for internal communications channels including intranets, newsletters, town hall meetings, etc.
• Experience planning and executing company hosted events, customer appreciation events, employee events and other experiential marketing initiatives
• Ability to work with provided design templates to create on-brand collateral like flyers, presentations, posters, etc.; graphic design experience and/or experience with Adobe Creative Suite applications a plus
• Excellent project management and organization skills
• Role does require some degree of travel for meetings with teammates across the network

Other Skills/Abilities

Strategic Skills

Ability to keep up with current trends in communications, technologies and marketing strategies as well as competitive positioning and target mindset. Passion for learning and developing new skills. Ability to understand concepts and complexity comfortably. Willing to take direction, open to change and will try anything to find solutions. Strong attention to detail in design work, a positive attitude and a collaborative personality.

Operating Skills

Ability to discern between tasks to determine how best to accomplish goals and organize task/people assignments to get results in a timely way. Ability to figure out processes and simplify them in order to maximize workflow.

Personal and Interpersonal

Ability to establish and grow relationships with customers through effective verbal and written communication. Dedicated to the needs of the customers, manufacturers and peers and has the patience to actively listen to all business partners. Able to solve problems and skillfully negotiate with a minimum of noise while managing stress. Demonstrates integrity and trust through appropriate directness and truthfulness. Ability to understand personal strengths and weaknesses, seek feedback and continuously improve skills.

Behavior Skills

Ability to seize opportunities and maintain a positive attitude in challenging situations. Able to pursue tasks with the drive to finish them, regardless of setbacks. Ability to make decisions on behalf of the team.

Language Skills

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Mental stamina for problem solving and prioritizing multiple tasks.

Environmental Requirements

Will be required to work in an office environment and possibly, occasionally in the field.

Physical Demands

While performing the duties of this job, the employee is regularly required to use hands to operate a computer keyboard and telephone and reach items with their hands and arms. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Meriton is an Equal Opportunity Employer