Director of Product - Consumer Experience

Mesh is seeking a Director of Product, Consumer Experience to lead the consumer-facing heart of our platform. A major barrier to crypto adoption is that today's tools cater to early adopters—burdened by esoteric jargon and intimidating workflows. Your mandate is to change that paradigm. We are building a consumer payment product that rivals the simplicity and polish of mainstream apps like Venmo or Cash App.

To succeed, you must artfully balance radical ease of use with the necessary friction of compliance and trust. You will define the "physics" of the product—deciding when crypto technology should be at the forefront and when it should remain invisible. Your work will empower the mainstream user to confidently and comfortably use any asset to pay, unlocking the true potential of the decentralized economy.

What You'll Do

• Own the Consumer Vision: Define and drive the roadmap for the Mesh consumer app. You will translate our powerful orchestration engine into a simple, magical mobile experience that hides the complexity of the blockchain.
• Master the "Trust" Journey: You are responsible for the most critical friction points: Onboarding and Identity Verification (KYC). You will turn compliance requirements into seamless user flows that build trust rather than cause drop-off.
• Elevate the Craft: Partner deeply with Design and Engineering to set a new standard for crypto UX. You will sweat the details of every interaction, animation, and error state to ensure our app feels as polished as the best mainstream fintech products (e.g., Cash App, Robinhood).
• The "Invisible" Crypto Strategy: Make high-stakes decisions on when to expose crypto concepts (keys, gas, networks) and when to abstract them away. You will define the "physics" of the app to balance education with ease of use.
• Drive Engagement & Growth: Beyond payments, you will own the loops that keep users coming back. You will experiment with social features, rewards, and gamification to drive retention and daily active use.
• Scale the Team: Recruit, mentor, and grow a high-performing product team. You will foster a culture where data-backed experimentation meets strong product intuition.

Who You Are

• 8+ years in Product Management with a specific focus on consumer mobile apps. You have shipped products that millions of people touch.
• Fintech or "High-Trust" Experience: You have built products where users deposit money or sensitive data. You understand the psychology of financial anxiety and how to design for trust.
• Strong Product Taste: You don't just write tickets; you critique designs. You have a portfolio of work demonstrating an obsession with UI polish, micro-interactions, and copy.
• Onboarding Fluency: You have successfully optimized complex signup flows involving identity verification or account linking (e.g., Plaid).
• Data + Intuition: You are comfortable with cohort analysis and A/B testing, but you also know when to ignore the data to make a bold bet on brand and experience.
• Leadership: Proven experience managing teams and creating a culture of excellence. You can give direct feedback to designers and engineers in a way that motivates them.
• Crypto Curiosity: While deep crypto expertise is not mandatory, you must be fascinated by the potential of the technology and eager to "de-jargon" it for the masses.