Senior Growth Marketing Manager- Awareness Paid Media

Senior Manager - Awareness Paid Media

📍 Remote or Hybrid (Palo Alto, California)

The difference you will make

We're looking for a Senior Manager - Awareness to spearhead strategy across our upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving sustainable growth as Midi scales their offering across care, Rx, and supplements.

This role is a blend of strategic and tactical. If you are passionate about driving down-funnel performance through awareness mediums, and have experience scaling at a rapidly growing startup, this role is for you!

What you will do

• Manage Midi’s upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales.
• Lead vendor inbound/outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine.
• Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance.
• Partner with creative teams on performance analysis and creative iteration
• Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats
• Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale
• Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems
• Drive automation in campaign management through AI-powered tools

About You:

Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.)

• Experience managing end-to-end direct buys & endemic partnerships
• Demonstrated capability of developing awareness media plans
• Experience managing large paid media budgets of $10M+ annually
• Experience in building campaigns for healthcare brands, deep understanding of healthcare compliance in advertising
• Proficient understanding of marketing reporting and analytics, and attribution models, especially as it relates to demonstrating the impact of awareness campaigns
• Thirst for continuous learning: stays up to date on platform innovations and industry trends

Bonus Points if:

• Comfortability in leveraging AI platform/creative management tools
• Startup and/or eCommerce experience within the healthcare industry
• Experience working with incrementality testing and Media Mix Models (MMM)
• Management experience & passion for mentoring junior team members

At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.

The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits.

While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥
https://www.youtube.com/watch?v=1px7i6MVjNg

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