MinIO is the industry leader in high-performance object storage and the company behind the world’s fastest, most widely deployed object store, powering production infrastructure for more than half of the Fortune 500, including 9 of the 10 largest global automakers and all 10 of the largest U.S. banks. Our enterprise offering, AIStor, is engineered to handle the scale, speed, and pressure of modern AI and analytics, from terabytes to exabytes, all in a single namespace.
We are seeking an experienced Government Marketing and demand generation person to define and lead the marketing for MinIOs Government Team. Reporting to the CMO, you will enhance Brand Awareness, generate MQLs & pipeline growth, and clearly define and track Gov marketing performance by return on outcome (awareness/ contact development/ target & key account engagement/ demand generation).
What You Will Do:
Government Marketing Strategy
- Define marketing metrics and KPIs to achieve government team sales targets
- Define strategy and tactics to achieve awareness, pipeline, partner and bookings goals.
- Develop and refine Gov ICP targets
Thought Leadership & Content Marketing
- Execute a multi-channel thought leadership campaigns focused on a monthly social media postings from MinIO Gov leadership and press release cadence
- Leverage PR, social media, and thought leadership to expand reach across USG, CONUS, OCONUS, as well as other sovereign Governments.
- Increase MinIO Gov-focused engagement on LI, measure monthly engagement on website/content. Measure PR efforts to increase exposure/engagement across Gov landscape.
- Partner with companies like GovNavigator to execute awareness and demand generation campaigns
- Execute Media Partnership and participate in Professional Associations
Digital Engagement & Demand Generation
- Participate in key Gov Media company articles and engage w Gov media properties
- Engage with Media Partners for always on digital amplification with key media partners (i.e. Webinars, content, etc.,.)
- Own MinIO Gov site
Strategic Event & Field Marketing
- Develop strategic event plan
- Participate in at least 3 industry specific events sponsored by MinIO a quarter
- Manage MinIOs presence at 3rd party events, partner events and MinIO events throughout the year
Your Skills and Experience:
- 10+ years of creative leadership experience, with at least 5+ years partnering with creative teams in high-growth B2B technology companies.
- Demonstrated success in building or evolving brands within B2B, and keen eye for differentiating in an AI “sea of sameness.”
- Experience marketing to government agencies including NSA, CIA, NRO, DIA, DOE and armed forces.
- Manage and execute government budget and report on results and cost / outcomes of strategic programs.
What We Offer:
- Health Care Plan (Medical, Dental & Vision)
- 401K with 3% Contribution
- Pre-IPO Stock Options
- At least 12 Public Holidays
- Flexible Time Off
Equal Opportunity Policy (EEO)
MinIO is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
