About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

Reporting directly to the Head of Revenue Marketing, the Mixpanel Website Owner will be responsible for overseeing the strategic planning, development, and management of www.mixpanel.com, https://mixpanel.com/blog and other digital properties. This role requires a blend of technical expertise, marketing acumen, and strategic thinking to ensure the website effectively supports our business goals, engages visitors, and converts traffic. The ideal candidate will have experience in digital marketing, website management and performance, CRO, GEO, SEO, content strategy, and web analytics.

Responsibilities

Website Strategy and Planning: Develop and implement a comprehensive website strategy aligned with business objectives. Define and track website goals and KPIs to measure success and inform continuous improvement.
Lead Generation and Conversion Optimization: Run a continuous testing program across all points of engagement. Implement best practices across the site to maximize conversion rates for all audience types.
AI Chat Concierge: Implement and continually optimize our AI Chat functionality to evolve into an AI concierge for our web content.
Content Management: With the content team, create, curate, and manage high-quality, relevant content to attract and engage our target audience. Design and build processes and to enable regular updates and maintenance of all website content, including blogs, case studies, and product updates.
GEO, SEO and Organic Traffic: Implement technical SEO & GEO best practices to enhance site performance and visibility. Optimize website content and structure for search engines and LLMs to continually improve organic traffic volumes and rankings
User Experience (UX): Working with the brand team, design and maintain an intuitive and user-friendly website layout and navigation compliant with our brand standards. Ensure the website is accessible and provides a seamless experience across all devices.
Globalization: Design, socialize, and implement a global strategy for web properties to enable our regional teams in multiple languages
Analytics and Reporting: Track and monitor in real-time the website performance. Implement an early warning system for degradation in performance or outages. Monitor website performance metrics using Google Analytics and other relevant platforms. Provide regular reports and insights to stakeholders, making data-driven recommendations for improvements.
Compliance and Legal Issues: Ensure the website complies with legal standards, such as GDPR, and accessibility regulations. Implement and maintain robust website security measures to protect against cyber threats.
Project Management: Oversee multiple complex web projects from conception to completion
Vendor and Agency Management: Manage relationships with external contractors, agencies, and vendors, ensuring high-quality deliverables within budget and timelines.

We're Looking For Someone Who Has

8+ years of experience in website management, preferably in a fast-growing, innovative, B2B tech environment
Experience or curiosity to implement AI across the website
Strong understanding of GEO, SEO, content strategy, and user experience design
Significant CRO success with a notable B2B website
Experience working with Framer and Google Analytics
Proficiency using creative software and tools- ideally AI-powered
Excellent project management and organizational skills
Strong analytical and problem-solving abilities
Effective communication and collaboration skills
Knowledge of security and compliance standards is a plus

#LI-Hybrid

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.

Mixpanel Compensation Range

$176,500—$215,500 USD

Benefits and Perks

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

Make Bold Bets: We choose courageous action over comfortable progress.
Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

Website Experience & Optimization Manager

About this role

Benefits

About Mixpanel