Modern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative Life Cycle & HubSpot Marketing Manager to work remotely near one of our offices in California or Washington. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
As Modern Family Law’s Life Cycle & HubSpot Marketing Manager, you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner.
The Life Cycle & HubSpot Marketing Manager will own lifecycle marketing and CRM operations across the firm. You will manage HubSpot as the marketing system of record - overseeing segmentation, nurture flows, lifecycle journeys, lead routing, and performance reporting. Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing.
Content will be produced in partnership with the Content Marketing Manager; your expertise lies in orchestrating journeys and systems, so the right people receive the right message at the right time. You’ll leverage HubSpot’s dashboards and data to provide strategic insights, optimizations, and recommendations across the marketing team.
Responsibilities include:
Life Cycle Strategy & Nurture Journeys
- Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement.
- Design and maintain segmented nurture sequences and workflows, such as:
- New website leads who haven’t booked yet.
- Leads by practice area (divorce, custody, support, etc.).
- Past clients (reviews, referrals, and re-engagement).
- Define KPIs and program goals for each journey (conversion to consult, time-to-consult, engagement, reactivation, etc.).
HubSpot Admin & Data Structure
- Serve as the primary marketing owner of HubSpot, responsible for:
- Contact properties, lifecycle stages, and lead status definitions.
- List management and segmentation logic (smart & static lists).
- Workflows, automation rules, and (optional) lead scoring.
- Partner closely with Intake/Operations and Sales/Legal to:
- Align lead routing logic (who receives what, when, and how).
- Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.).
- Ensure HubSpot data hygiene, including deduplication and list cleanup, opt-in and consent management, and preference center accuracy and compliance.
Email Campaign Execution
- Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager.
- Adapt, slice, and assemble content modules — content does not need to “live in your head.”
- Own setup, QA, and deployment in HubSpot (templates, subject lines, A/B tests, send logic, scheduling).
- Monitor deliverability and compliance, including sender reputation, opt-in/unsubscribe management, and CAN-SPAM and relevant email regulations.
Tracking, Attribution & Reporting
Define the tracking and data requirements needed for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events.
Partner with the Webmaster (GTM/GA4 implementer) to ensure:
- HubSpot forms and tracking scripts are correctly installed.
- UTM conventions are consistent.
- Events flow cleanly into HubSpot and dashboards.
Build and maintain HubSpot dashboards for:
- Lead volume and quality by source and campaign.
- Consultation bookings and show rates.
- Nurture performance (open rate, click rate, conversion rate).
Provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads.
Cross-Functional Collaboration
- Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components.
- Partner with Growth Marketing to support webinars, event follow-ups, and campaign-specific email segmentation.
- Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys.
- Work closely with Intake/Operations to ensure CRM automations match real-world workflows and do not create friction for staff or clients.
Performance Metrics & Success Measures
Success in the role will be measured by a combination of outcomes, which include, but are not limited to:
- Lead a Consult Conversion Rate.
- Time from Lead to First Follow-Up.
- Nurture-Influence Consults.
- Email Click / Click-to-Open-Rate.
- Data & Routing Health (% correctly tagged, routed, and delivered).
