Senior Integrated Marketing Campaigns Specialist

About the Role:

At Motive, the Demand Generation team drives pipeline growth across both new business and existing customers. We put the user first—ensuring our programs and messaging align with customer needs and deliver measurable impact at every stage of the journey.

As a Senior Integrated Marketing Campaigns Specialist, you’ll play a critical role in bringing strategic, multi-channel campaigns to life for our Enterprise and Strategic Enterprise segments. While Campaign Managers lead overall strategy, you will own the project management and execution plans that turn those strategies into high-performing, scalable campaigns.

You’ll collaborate closely with Campaign Managers and cross-functional partners—including Marketing Operations, Web, Solutions Marketing, and Paid Media—to ensure campaigns are launched on time, within scope, and aligned to business goals. This role requires exceptional organizational skills, cross-functional communication, and the ability to anticipate and solve problems proactively.

What You'll Do:

• Manage the production of all Enterprise account-based, multi-channel campaigns, owning the day-to-day coordination, execution, and optimization based on strategies defined by Campaign Managers.
• Maintain and manage the campaign production calendar, proactively coordinating timelines and deliverables across Marketing Operations, Web, Solutions Marketing, Paid Media, and other partner teams to ensure seamless execution.
• Build and manage project boards in Asana, clearly defining milestones, dependencies, and deliverables. Anticipate roadblocks, manage risk, and drive projects to completion with limited guidance.
• Schedule and lead campaign performance reviews, collaborating with Campaign Managers and cross-functional teams to gather insights, identify optimization opportunities, and adjust builds and timelines accordingly.
• Proactively identify issues or gaps in campaign execution and driving resolutions to maintain quality and timeliness.
• Contribute to cross-functional collaboration and process improvements, sharing updates, insights, and recommendations that help streamline campaign delivery and enhance overall team efficiency.
• Support essential administrative work to maintain and support the pipeline growth of the Enterprise and Strategic Enterprise segments.

What We're Looking For:

• Close attention to detail and strong organizational skills, with the ability to manage multiple projects simultaneously, adjust calendars and deadlines as priorities shift, and keep all stakeholders on track. A self-starter who takes initiative and drives work forward independently.
• Broad marketing knowledge with deep expertise in campaign execution and project management, particularly in account-based or multi-channel environments.
• Proven project management skills, with experience coordinating multiple workstreams and stakeholders in a fast-paced environment.
• Excellent communicator and collaborator, skilled at driving alignment across Marketing, Sales, and Operations teams.
• Proactive problem-solver who can identify issues early, propose solutions, and drive them to completion with limited oversight.

Role Expectations:

• 2+ years of experience working in a marketing specialist or marketing project manager role at a B2B company
• Proficient with Asana or similar project management tools, as well as Google suite, Figma, Glean, ChatGPT, Digital Asset Management (DAM) systems.
• Foundational understanding of sprints, Kanban boards, and general project management functions.
• Takes ownership of the production and execution of campaigns based on strategies defined by Campaign Managers.
• Works within team OKRs and resource plans, influencing outcomes through high-quality project management and collaboration.
• Understands user needs and applies that understanding to campaign execution and delivery.
• Communicates effectively to facilitate decision-making, remove blockers, and keep stakeholders informed.
• Proactively identifies operational inefficiencies or execution risks and drives solutions to completion.