Partner with the Director Global Integrated Marketing to develop campaigns, programs, and experiments that drive growth - awareness, consideration, and usage of Mozilla consumer product offerings in Germany - Develop strong thought leadership and understanding of the Regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
- Collaborate with Activations, Brand and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs
- Possess deep customer and product knowledge; inform decisions by conducting market research in collaboration with the Marketing Insights team
- Collaborate with Global Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional marketing growth strategies
- Collaborate with the Director of Global Integrated Marketing to set program goals and measure success
- Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization
- Strong program manager; accountable for the end-to-end execution of all assigned projects
What you'll bring: - Strong preference for native or near-native proficiency in German, with the ability to create and adapt marketing content for German-speaking audiences
- 8+ years of deep consumer marketing, brand marketing, and/or strategy experience
- Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies
- Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
- Strong grasp of quantitative test designs
- Strives to balance both creative excellence with high quantitative performance
- Understands user journey mapping
- Outstanding organization and project management skills
- Excellent collaboration skills; proven track record leading through influence
- A self-starter with a bias for action
- Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures
- Tech industry experience preferred
What you’ll get:
- Generous performance-based bonus plans to all eligible employees - we share in our success as one team
- Rich medical, dental, and vision coverage
- Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
- Quarterly all-company wellness days where everyone takes a pause together
- Country specific holidays plus a day off for your birthday
- One-time home office stipend
- Annual professional development budget
- Quarterly well-being stipend
- Considerable paid parental leave
- Employee referral bonus program
- Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
About Mozilla
Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging
Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [email protected] to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
Group: C
#LI-REMOTE
Req ID: R2909
