(TA86) Digital Marketing Specialist (Data, AI and CyberSec)

Explore the Nortal experience!

🌐 Join our close-knit LATAM remote team: Connect through fun activities like coffee breaks, tech talks, and games with your team-mates and management.

🍃 Say goodbye to micromanagement! We champion autonomy, open communication, and respect for diversity as our core values.

⚖️Your well-being matters: Our People Care team is here from day one to support you with everything from time-off requests to wellness check-ins.

Plus, our Accounts Management team ensures smooth, effective client relationships, so you can focus on what you do best.

Ready to grow with us? 🚀

Here’s what we offer you by joining us!

✨ Competitive USD salary 💲 – We value your skills and contributions!

🌐 100% remote work 🏢 – While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM!

💼 Paid time off – Take the time you need according to your country’s regulations, all while receiving your full salary. Rest, recharge, and come back stronger!

🎉 National Holidays celebrated 🌴 – Take time off to celebrate important events and traditions with loved ones, fully embracing your culture.

😷 Sick leave – Focus on your health without the stress. Take the necessary time to recover and feel better.

💸 Refundable Annual Credit – Spend it on the perks you love to enhance your work-life balance!

🤝 Team-building activities – Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family and feel part of our vibrant community.

🥳 Birthday day off 🎂 – Enjoy an extra day off during your birthday week to celebrate in style with friends and family

Digital Marketing Specialist (Data, AI and CyberSec)

We’re seeking a digital marketer who loves turning complex tech into clear, compelling demand. You’ll be responsible for driving pipeline and brand visibility across digital and field channels, working closely with sales, solution leads, and partners to reach CIO, CISO, CDO, and VP-level buyers in Fortune 1000 and large mid-market organizations.

How you'll contribute

GTM & Strategy

• Execute the U.S. go-to-market plan for data, AI, and cyber offerings in the enterprise segment.
• Conduct market and competitor research, refine Ideal Customer Profiles (ICPs), and support positioning and messaging for target verticals (e.g., healthcare, financial services, high-tech).

Enterprise Demand Generation

• Plan, launch, and optimize multi-channel campaigns (email, LinkedIn, paid media, content syndication) to generate qualified enterprise leads and opportunities.
• Support account-based marketing (ABM) programs for priority accounts in collaboration with sales and partner teams.

Content & Storytelling

• Create and manage high-impact content tailored to executive buyers: email sequences, landing pages, one-pagers, case studies, blogs, and nurture streams focused on data, AI, and cybersecurity value propositions.

Digital Channels, SEO & Paid

• Own ongoing SEO optimization for our core U.S. pages and campaigns to drive qualified organic traffic.
• Plan and manage PPC and paid social campaigns (especially LinkedIn and Google Ads) to reach enterprise decision-makers and buying committees.

Reputation & Review Management

• Support management of online profiles, review sites, and directories relevant to enterprise buyers, ensuring our data, AI, and cyber capabilities are clearly represented.

Analytics & Optimization

• Use marketing automation and analytics tools to track funnel performance (impressions → MQLs → SQLs → opportunities), build dashboards, and recommend optimizations based on data.

Event & Field Marketing Support

• Coordinate and promote webinars, executive roundtables, conferences, and partner events in the U.S. market—driving registrations, attendance, and post-event follow-up campaigns.

This would make you the ideal candidate

• 3–5+ years of B2B marketing experience, ideally in enterprise software, data/AI, cybersecurity, or cloud.
• Strong experience running digital campaigns aimed at senior technology and security decision-makers in the U.S.
• Exceptional written and verbal communication skills in English, with the ability to translate technical concepts into clear, executive-level messages.
• Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot and Google Analytics).
• Proven track record of driving measurable results: pipeline contribution, MQL/SQL conversion, and campaign ROI.
• Comfortable working in a fast-paced, entrepreneurial environment and collaborating across sales, solutions, and partners