Marketing Implementation Specialist

NeoWork is looking for a Marketing Implementation Specialist to support a fast-growing US-based group that builds and scales go-to-market systems for software startups. This role is hands-on and focused on execution. You’ll take a defined GTM strategy and turn it into action, running the day-to-day marketing operations that drive measurable results.
The ideal candidate has strong B2B experience, excellent English, and is comfortable working in organized, outcome-driven environments. This role favors candidates based in Colombia, especially Medellín.

Key Responsibilities

Campaign & Funnel Execution

• Build and run multi-channel campaigns across email, LinkedIn, content distribution, and other channels as needed.
• Implement GTM workflows and follow the strategist’s action plan.
• Maintain CRM, automations, and nurture sequences.

Execution & Ownership

• Break down strategy into tasks, timelines, and deliverables, then own them from start to finish.
• Deliver assets such as emails, landing pages, sequences, messaging, and content pieces.
• Coordinate with creative teams, SDRs, and technical support when needed.

Analytics & Optimization

• Track performance across campaigns and report clear, actionable insights.
• Identify improvements that increase conversions, qualified leads, and revenue.
• Flag issues early and propose solutions.

Project Management & Communication

• Prepare weekly updates and performance summaries.
• Execute post-strategy action plans with precision and consistency.
• Keep projects on track without the need for micromanagement.