NMI is seeking a Channel Marketing Manager focused on Independent Software Vendors (ISVs) to build, execute, and optimize partner marketing programs that accelerate adoption of NMI’s payment solutions within software platforms. Reporting to the Director of Channel Marketing, you’ll join a collaborative, fast-paced team that empowers our ISV partners to deliver innovative, frictionless payment experiences.
This role requires a blend of strategic thinking, partner enablement, SaaS/tech GTM experience, and hands-on execution. The ideal candidate understands the ISV ecosystem, can translate product value into compelling partner marketing initiatives, and thrives in a cross-functional environment.
ISV Partner Engagement & Enablement
- Develop and execute targeted ISV partner marketing programs that drive platform adoption, activation, and long-term engagement.
- Build onboarding and enablement journeys tailored to ISV needs, including toolkits, messaging guides, and GTM assets.
- Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.
Integrated Co‑Marketing Campaigns
- Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions.
- Create Campaign-in-a-Box kits specifically designed for ISVs, enabling rapid time‑to‑market for co-branded or white‑label campaigns.
- Develop product launch support materials to help ISVs bring new payment capabilities to their customers.
Cross-Functional Collaboration
- Partner closely with Product Marketing, Product, Sales, and Partner Success to align messaging and ensure a cohesive ISV GTM strategy.
- Translate technical payment capabilities into clear, compelling value propositions for software platforms.
MDF Management & Performance Optimization
- Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
- Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.
Industry Insight & Thought Leadership
- Stay current on ISV market trends, vertical-specific needs, competitive programs, and emerging technology shifts.
- Identify opportunities to evolve NMI’s partner messaging, positioning, and channel strategy.
What We’re Looking For
- Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience.
- 5–7 years of B2B or SaaS marketing experience, ideally with ISVs, channel partners, or fintech ecosystems.
- Strong understanding of the ISV business model, partner monetization, and software‑driven GTM motions.
- Proven experience building scalable partner programs and GTM launches.
- Excellent storytelling, writing, and communication skills tailored for technical and business audiences.
- Analytical mindset with experience using data to drive decisions and demonstrate impact.
- Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
- Collaborative team player who builds trust with internal stakeholders and external partners.
- A proactive, curious, growth-oriented mindset.
Why NMI
- A remote first culture!
- Flex PTO
- Health, Dental and Vision Insurance
- Company volunteer days
About Us
We enable our partners with choice and challenge the one-size-fits-all approach. We are the platform that powers success, helping businesses push through boundaries so they can think about what is next.
We are not just built for the tech-savvy. We democratize modern payments across the full spectrum of commerce. We are all about enabling more payments in more ways and more places.
We believe that having a diverse group of employees strengthens our company and we are committed to inclusion through ongoing discussion and regular measurement of inclusion and belonging.
Equal Opportunity
We are committed to providing equal employment opportunities for all employees and applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, genetic information, age, disability, veteran status or any other basis protected by applicable law.
Please be aware that all offers of employment are subject to satisfactory background and financial checks.
Please also be aware that we do not operate a license for the sponsorship of candidates. We cannot process any application from individuals unable to provide evidence of their eligibility to commence work in the United States.
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