About Norm Ai
Norm Ai, the leading Legal & Compliance AI company, has a client base with a combined $30 trillion in assets under management. By turning legal code into AI code, Norm enables enterprises to move faster and more comprehensively in their legal and compliance processes with reliability and trust.
Norm’s platform combines frontier AI, proprietary legal reasoning systems, and embedded legal and regulatory expertise.
We have recently raised more than $140 million, backed by Blackstone, Bain Capital, Vanguard, Citi, New York Life, TIAA, Coatue, Craft Ventures, Henry R. Kravis (KKR co-founder), and Marc Benioff (Salesforce CEO).
Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. We hired dozens of lawyers from premier U.S. law firms and trained them as Legal Engineers, who specialize in Large Language Model powered legal workflows.
Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world. The company is growing quickly and hiring across all teams.
As an Account Director at Norm Ai, you’ll lead complex, multi-stakeholder, SaaS sales cycles with Tier-1 and Tier-2 financial institutions. You’ll combine formal enterprise sales discipline with startup agility — opening doors, running tight sales processes, and working cross-functionally to land and expand high-value accounts.
You’ll also manage multiple lead generation channels, including self-sourced pipeline, inbound leads, SDR support, event follow-up, investor introductions, and company network referrals.
This is a hands-on, senior role for high-calibre sales professionals who can balance structure with creativity, and know how to drive results in a regulated, relationship-driven market. You will also play a critical role in shaping the future of our sales and go-to-market team and strategy, and serve as a foundational member of this team.
Own the full enterprise sales cycle from discovery to close.
Accurate and accountable forecasting and reporting.
Manage and convert leads from multiple sources — self-generated, inbound, SDR-sourced, events, and partner networks.
Lead expansion within existing accounts in partnership with the Engagement (Customer Success) team.
Apply structured MEDDPICC qualification and maintain clean forecasting and pipeline discipline.
Collaborate with pre-sales, post-sales, legal, finance, and marketing teams to align resources on strategic opportunities.
Represent Norm AI at private CXO dinners, industry events, and thought-leadership forums.
Highly motivated and eager to make a large impact at an early stage company.
Proven record of closing £400K+ SaaS deals in FSI, for RegTech or AI-driven technology providers.
Comfortable with a £1M+ annual quota and enterprise-length deal cycles.
Experience in both large, formally-trained sales environments and startups or scale-ups where autonomy and pace matter.
Strong understanding of regulated industries and the dynamics of selling to legal, risk, and compliance leaders.
Skilled in value-based sales and confident operating with C-suite stakeholders.
Experienced in working cross-functionally across pre-sales, post-sales, and product teams.
Able to work from Norm Ai’s Central London office 2-3 days a week.
Willing to complete an initial 2 week onboarding in the US and participate in regular US team offsites.
Commercially minded, self-driven, mature and accountable.
Base Salary: £105,000 – £150,000
OTE: £210,000 – £300,000 (uncapped)
Accelerators for exceeding quota
Equity: Stock options aligned with early-stage growth scope
Ramp: Competitive full ramp at 100% variable pay
Office: Private London office with concierge, meeting rooms, and food included
The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Individual pay is determined by various factors, including job-related skills (as uncovered during the interview process), experience, and relevant education or training. Our comprehensive benefits package includes a pension plan with an employer contribution and medical and dental insurance coverage. You'll thrive in our fast-paced learning environment where professional growth is constant.
You’ll be part of the founding UK team bringing a proven US category leader to a receptive UK financial market. As a new region, you'll have access to a wide variety of accounts of your choice. You’ll have autonomy, visibility, and the opportunity to build meaningful relationships — backed by a world-class product, an experienced executive team, and a growing global reputation.
To learn more about Norm Ai, visit our website.
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