Sr. Director, Media Strategy & Analytics

About You

We are seeking an accomplished and forward-thinking Sr. Director, Media Strategy & Analytics to lead the development and execution of innovative media strategies across upper- and mid-funnel channels. This leader will own substantial media budgets and play a critical role in driving brand equity, awareness, and consideration that ultimately complements and accelerates performance marketing.

You will combine analytical rigor, creative innovation, and partnership development to identify whitespace opportunities, optimize channel mix, and elevate our brand presence. They will also bring expertise with brand research tools (e.g., Ipsos, Numerator, Circana) to understand audience shifts, cultural trends, and competitor positioning, and translate those insights into data-driven media strategies that strengthen brand favorability and preference.

Responsibilities:

Media Strategy & Leadership

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
• Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships.
• Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives.
• Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.

Innovation & Partnerships

• Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement.
• Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact.
• Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends.

Data-Driven Insights & Measurement

• Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
• Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
• Use research and measurement to continuously refine targeting, frequency, and channel allocation.
• Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.
• Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions.

Cross-Functional Collaboration

• Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings.
• Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine.
• Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact.

Team Leadership & Development

• Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media.
• Create an environment of innovation, rigor, and test-and-learn culture.
• Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

Requirements:

• 12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets.
• Experience working in an eCommerce/DTC company is required
• Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships)
• Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite) and ability to translate findings into actionable strategies
• Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions
• Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
• Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
• Leadership experience managing and developing high-performing teams across media strategy and analytics
• Proven track record of marrying brand media with performance marketing to deliver measurable business results
• Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
• Experience working with multiple analytics and measurement (MMM and MTA) tools
• Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL)
• Proven cross functional collaboration and communication skills