Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Marketing Strategy & Operations Team
The Marketing Strategy & Operations team sits at the core of Okta’s go-to-market strategy, enabling marketing performance through thoughtful systems, streamlined processes, and trusted data. As part of the broader Marketing Data Operations and Technology group, the team drives operational excellence and optimizes the technologies and data flows that power our demand engine and marketing insights.

ABX Marketing Operations Manager

Reporting to the Sr. Manager, Marketing Operations, this role will help shape both the current and future state of ABX at Okta through translating ABX strategy into scalable, high-performing operational realities. It requires an operations expert, not just a strategist, to optimize ABM workflows, align with business partners and KPIs, and work cross-functionally with Marketing, Business Technology, and GTM Ops. Ideal for someone who excels in collaborative environments, focuses on system design, and leverages technology for business growth.

What you’ll be doing

As the ABX Marketing Operations Manager, you will be the technical and operational backbone for our ABX initiatives. Your core responsibilities will include:

ABX Systems Ownership & Optimization: Serve as our ABX SME. Own, maintain and drive operational excellence in platforms like 6sense and Folloze. Design and maintain complex ABX workflows, ensuring seamless connections between technology, data, and execution.
Personalization: Define and implement strategies for platform-agnostic personalization and user journeys, analyzing data and use cases from our MarTech tools to enhance targeted ABM experiences.
Data and Governance: Partner with Business Technology to enhance Salesforce and other GTM systems for ABX account framework and data quality. Collaborate with the Marketing Data Ops team to leverage key tools like Clay, Clearbit, etc to ensure data layers and governance support ABX data collection, transfer, and hygiene.
Cross-Functional Enablement: Oversee projects connecting marketing workflows with data, systems, and technology. Work closely with Marketing stakeholders to translate ABX strategies into technical requirements, driving scalable business impact.
Measurement and Reporting: Contribute to ABX-focused reporting and dashboards, ensuring trusted data and actionable insights sights for performance measurement and strategic decision-making.

What you’ll bring to the role

5+ years in Marketing Operations and MarTech management, ideally in B2B or enterprise software.
3+ years specifically supporting ABM/ABX motions at scale.
Deep familiarity with the tech stack and data structures for account-based motions, including segmentation, personalization, cross-channel orchestration.
Proven ability to translate complex business needs into scalable technical solutions and operational processes.
Strong problem-solving, attention to detail, and systems-thinking mindset.
Excellent collaboration and communication, with a track record of partnering with Business Technology, GTM Ops, and Marketing stakeholders.
Direct experience as an administrator or key operational user of ABM-related software such as 6sense, Folloze, and similar tools.

And extra credit if you have experience in any of the following!

6sense Admin Certification (or equivalent experience)
Expertise with Marketo and other MarTech platforms in an operational capacity.
Experience with Salesforce and other GMT Ops platforms in an operational capacity.
Familiarity with enterprise-level security, audit, or SOX compliance requirements in a marketing systems context.

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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$125,000—$187,000 USD

What you can look forward to as a Full-Time Okta employee!

Amazing Benefits
Making Social Impact
Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.

ABX Marketing Operations Manager

About this role

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About Okta