Senior Product Marketing Specialist, Customer First Lifecycle

About the Role

Come join the leader in identity, security and trust. You belong at Okta.

Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.

The Sr. Product Marketing Specialist, Customer First Lifecycle plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion.

The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.

Job Duties and Responsibilities:

• Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
• Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
• Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
• Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
• Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
• Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.

Minimum Knowledge, Skills, and Abilities:

• 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
• Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
• Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
• Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
• Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
• Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
• Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.

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