Strategic Event Marketing Senior Specialist

Title: Strategic Event Marketing Senior Specialist
Location: Chicago, Toronto, Seattle

Position Description:

We are seeking a high-impact leader to join our global marketing organization as a Strategic Event Marketing Senior Specialist. In this role, you will help define and execute the experiential strategy for Okta’s premier customer portfolio, including our flagship global conference, Oktane, our product launch event, Showcase, and other proprietary events.

The ideal candidate is a strategic orchestrator who can balance creative brand storytelling with rigorous, data-driven execution. You won't just support events; you will own specific high-stakes workstreams, drive cross-functional alignment, and directly contribute to Okta’s pipeline growth by acting as a bridge between strategy, creative, and execution.

Job Duties and Responsibilities:

• Serve as one of the primary liaisons between the field teams, internal comms, and the digital team to ensure unified messaging and seamless integration across the marketing mix.
• Help lead the end-to-end event strategy, ensuring every touchpoint aligns with Okta’s core business objectives and annual revenue targets - managing everything from initial concept to onsite execution.
• Acting as the primary internal voice for our events, partner with sales enablement to arm our field teams with updates and assets they need to drive high-value registrations.
• Own the internal identity and "voice" of our event portfolio. Draft compelling copy for Slack, internal newsletters, and field alerts to keep our Sales and Global Field teams informed and excited.
• Develop scalable frameworks and playbooks that standardize marketing excellence and streamline cross-functional collaboration.
• Direct high-level relationships with our agencies, ensuring they deliver on-brief, on-budget, and at the Okta standard of excellence.

• Transform raw event data into actionable business intelligence. Own the delivery of comprehensive debriefs that quantify impact on pipeline, customer retention, and brand sentiment.

Minimum Required Knowledge, Skills, and Abilities:

• 5+ years of high-growth B2B Marketing experience, with a proven track record in large-scale event production and cross-functional project leadership.
• Strategic Mindset, demonstrated ability to connect event tactics to overarching business KPIs and goals.
• Experience navigating complex, matrixed organizations and influencing VP-level stakeholders to gain buy-in for event strategies.
• Familiarity with Asana, Salesforce, Marketo, and enterprise event platforms (e.g., RainFocus, Cvent).
• A master storyteller capable of crafting compelling narratives for both internal employees and external audiences.
• Expert-level skills with the ability to manage multiple high-stakes workstreams simultaneously under pressure.
• Ability to travel up to 25% of the time to lead on-site execution and strategy.

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