At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
We are seeking an experienced and strategic SeniorBusiness Development Lead to oversee OKX’s influencer and affiliate growth strategy across LATAM. This person will drive scalable user acquisition through KOLs, communities, and affiliate networks, while managing and developing a regional BD team. The ideal candidate is both a strategic leader and hands-on operator, with a deep understanding of the LATAM crypto ecosystem.
What You’ll Be Doing
Lead the KOL and affiliate growth strategy across LATAM, aligned with OKX’s regional goals.
Manage, mentor, and grow a team of Business Development Managers.
Build and maintain relationships with top-tier influencers, crypto communities, and affiliate partners.
Oversee localized, data-driven influencer and affiliate campaigns to drive trading volume and brand visibility.
Collaborate with Growth, Product, Brand, and Legal teams to ensure campaign alignment and execution.
Monitor campaign performance and optimize through analytics and KPIs.
Identify new opportunities through market research, competitor tracking, and community insights.
Partner closely with leadership on strategic planning, budgeting, and long-term growth initiatives.
What We Look For In You
6+ years of experience in BD, partnerships, or affiliate marketing, ideally in crypto or fintech.
Proven experience managing teams and leading cross-functional regional projects.
Demonstrated success driving measurable growth through KOL and affiliate programs.
Strong business acumen with ability to balance strategic planning and tactical execution.
Deep understanding of LATAM markets and influencer ecosystems.
Fluent in Spanish and English
Excellent leadership, communication, and stakeholder management skills.
Nice to Haves
Experience with tools like Google Analytics, PartnerStack, or other affiliate/KOL management platforms.
Previous experience scaling influencer or ambassador programs in new markets.
Passion for blockchain, DeFi, and crypto communities.
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!
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Notice:
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