WHO ARE WE?
We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.
THE ROLE: SENIOR SHOPPER MARKETING ASSOCIATE
OLLY is seeking a driven, creative Senior Shopper Marketing Associate to help build and execute best-in-class shopper marketing programs across our retail partners.Reporting into the Director of Shopper Marketing, this role brings OLLY’s omnichannel strategies to life through insights-led planning, seamless execution, and strong cross-functional collaboration.
You’ll work closely with Sales, Creative, Operations, and external partners to align on priorities and bring shopper programs to market flawlessly.
You will play a key role in driving conversion, increasing household penetration, and strengthening OLLY’s presence across customer accounts. This includes supporting annual customer plans, informing budget needs, and ensuring programs ladder up to brand and retailer priorities.
KEY RESPONSIBILITIES
Shopper Program Strategy & Execution (45%)
- Support the development and independent execution of retailer-specific shopper marketing programs—grounded in key shopper and category insights—that drive sales, lift, and ROI across the OLLY portfolio
- Partner cross-functionally to ensure programs align with business goals, retailer priorities, and brand strategy — escalating strategic decisions to the Director as needed
- Manage the retail moments social calendar in partnership with the Social Media team
- Lead all coupon/reward programs across platforms including Ibotta, Shopkick, Fetch, and emerging partners
- Manage end-to-end responsibilities including vendor proposals, budget alignment, SKU details, program setup, legal/claims, and post-campaign reporting & recaps
Display Vehicles & Packaging Development (35%)
- Manage bi-weekly display and corrugate vendor meetings, driving agendas, tracking progress, and ensuring cross-functional alignment across Sales, Creative, and external partners
- Coordinate all creative brief kickoffs—including briefing internal Creative teams, agency partners, and corrugate vendors—clearly outlining objectives, requirements, timelines, and retailer-specific nuances for new displays and in-store materials
- Support the full workflow from concept through execution, including timeline development, project tracking, communication of milestones, and ensuring all deliverables stay on schedule
- Managethe retailer approval process, from initial submission to feedback management to final asset confirmation, ensuring all materials meet brand standards and retailer requirements
- Serve as the central point of contact for all display-related updates, troubleshooting issues, escalating risks, and ensuring internal and external partners remain aligned
- Collaborate with Sales and Shopper Marketing leadership to ensure display strategy aligns with annual plans and customer priorities
In-Store Sampling Management (20%)
- Oversee in-store demos and sampling across Walmart, Target, Club, Grocery, Drug, and Specialty
- Coordinate sample forecasting, creative briefs, demo calendars, and accurate program execution
- Serve as primary contact with demo agencies and internal partners
- Manage demand planning, inventory reconciliation, and forecasting for sachet sampling
- Partner with Operations/Supply to ensure availability and accuracy of sampling materials
THE CANDIDATE
You are detail-oriented, highly organized, and motivated by bringing shopper programs to life with accuracy and creativity. You thrive in a fast-paced environment, think ahead, and approach challenges with a solutions-focused mindset. You’re energized by cross-functional collaboration and love connecting the dots across teams, vendors, and timelines to deliver seamless, high-impact market execution.
CAPABILITIES + SKILLS REQUIRED
- 3–5 years in shopper marketing, retail activation, brand marketing, or related fields with experience driving in-store conversion.
- Strong project management skills, with the ability to manage multiple timelines, vendors, creative workflows, and retailer requirements.
- Solid understanding of key in-store levers (displays, signage, sampling, coupons/rewards platforms, retailer media networks).
- Experience managing end-to-end retail activation: briefing, vendor coordination, timeline tracking, and retailer approvals.
- Ability to interpret shopper insights, performance data, and retailer nuances to inform activation recommendations.
- Creative problem solver able to translate strategy into clear action steps and troubleshoot execution challenges.
- Strong communicator and collaborator with experience working across Sales, Creative, Marketing, Brand, Insights, and external partners.
- Detail-oriented, proactive, and comfortable in a fast-paced environment with high executional rigor.
- Ability to support budget planning and tracking within the broader shopper investment strategy.
- Positive, team-oriented mindset with eagerness to learn and contribute to a growing shopper marketing function.
WHAT TO EXPECT DURING THE INTERVIEW PROCESS
- Initial video screen and interview with the Hiring Manager
- Round 1: 1-2 conversations with other team members
- Round 2: 1-2 conversations with team or cross-functional partners
*Our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as possible so that we can evaluate and provide other options that work for your needs
THE DETAILS
LOCATION: San Francisco, CA (Hybrid)
HOURS: Full-time, exempt (salary)
TRAVEL: Occasional travel for events and partner meetings
MANAGER: Reports to the Director of Shopper & Consumer Engagement
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The base salary range for this position is $95,000-$115,000 based on experience and location.
WHAT WE OFFER:
- An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
- We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.
- 4 weeks PTO + paid holidays + 12 Mental Health Daysper year
- 100% Paid parental leave, Fertility + Adoption Benefits
- Annual Bonus
- 401(k) plan with Employer Match
- Hybrid Work + Wellness + Cell Phone Stipends
- Free product
- And much more!
