Executive Director, Performance

About the Role:

This role will be focused on leading the European Regional Hub team working across the SC Johnson portfolio of exciting and forward facing FMCG brands in the Air Care, Home Cleaning, Pest Control and Lifestyle brand categories.

The London digital hub team plays a critical role not only in full funnel planning & buying across all platforms (Paid Social, Programmatic, Search and Retail media) and close planning collaboration with our local teams (who own their individual brand plan holistic communications’ strategies) and vendors, but also providing Thought Leadership, Education and Best Practice sharing with the client team.

You will be responsible for managing, developing and upskilling a regional team of digital specialists and beyond SCJ, you will be a leader within the Performance Community, and will have the opportunity to support in new business pitches, team training, and to mentor and support more junior colleagues.

About You:

• Proven background in performance media, with expertise across paid search, paid social, programmatic, direct display and ecommerce, with a depth of specialism in at least one
• Activation experience, coupled with strategic expertise
• You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work.
• Whilst you may not have been hands on within all of the digital channels, you will have specialised in one field and understand the work required to activate digital campaigns.
• Experience in driving JBPs with key media partners and coaching the team to select the right partners based on strategic goals of the client is required.
• You will help the client shape their digital measurement agenda
• We are looking to you to be a leader in the performance team, overseeing output of the department for your client
• You will need to have a solid understanding of the basic principles within all paid for digital channels (Programmatic Video & Display, Search, Social, Affiliates, eCommerce).
• You will need to have an understanding of the Ad-Tech ecosystem with a particular focus on delivery of creative message and tracking via an adserver
• You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture
• You will have experience planning digital campaigns across paid for channels and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)
• You will have an understanding of the role of publishers and/or technology platforms widely used across paid for digital media channels
• You will have an in depth understanding of KPI selection within paid for digital media channels
• You will have an understanding of bid management platforms and how they can help optimise within channel
• You will have experience managing people and developing their careers through an in-depth learning program.
• You will have experience activating media and therefore an understanding of best practice across campaign setup, QA, reporting, insight generation and finance

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.