About the Role:
The Managing Partner, Performance is responsible for overseeing our regional digital activation team, and providing digital leadership across a patch of clients. This is a transformative role within the agency, to ensure we deliver best in class digital and performance media strategies. You will be responsible for ensuring the regional delivery of best-in-class media strategies and execution, driving connected strategies across branding, performance media and ecommerce, and aligning to our client’s business priorities. You will be defining and driving the digital transformation and innovation agenda, ensuring we stay at the forefront of precision marketing.
The ideal candidate will be a proactive, a problem-solver, with a proven background in performance media to deliver best service for the client. We would prefer a candidate that has grown with in-platform experience, who can talk fluently to both client side strategic leads as well as technical specialists.
Specific areas of responsibilities involve:
- Key client stakeholder management across regional client functions and local Client teams; This role will work with multiple seasoned senior level experts across our organisation and key client stakeholders (Media, Creative, CRM, technology, etc) driving connection and knowledge sharing.
- Ensuring the strategic and tactical output of the Digital Activation Hub is market leading, following the clients platform specific Golden Rules of technical operations
- Work with local market agency specialists, advising on how local digital plans (typically direct IO, influencers, local eCom) compliment and align the digital direction your team has set for the region and market
- Strategic digital lead for global partnerships focused on driving innovation, business acceleration and actively identifying new opportunities to benefit the business
- Deliver thought leadership and clear point of views in every opportunity – the ideal candidate will have a strong data literacy as well as digital acumen and is able to rapidly respond to client inquiry
- Direct management of client digital activation team including the Executive Directors and channel leads
- Building a digital community and strong collaboration across the regions and local markets
- Collaboratively define the key priorities and workstreams for the client at a regional level
- P&L and SOW ownership across all performance media workstreams for Digital Activation Hub, and oversight/support on locally owned digital scope
- Additionally, you will be a part of the OMD EMEA Performance Community leadership, helping define our key priorities as an agency, contributing to internal priorities, workstreams and knowledge sharing
About You:
- Demonstrable experience managing digital media; Proven background in performance media, with expertise across paid search, paid social, programmatic, direct display and ecommerce, with a depth of specialism in at least one
- Experience with advanced analytics (analysing econometric, MTA results, etc) and investment productivity reporting for digital
- Proven ability to independently manage multiple departments and stakeholders in a fast-paced environment
- Knowledge of media agency ecosystem
- Outstanding verbal and written communication skills; able to apply different communication styles in different situations
- Excellent organizational and leadership skills with cultural agility to interact with a global network
- Strong attention to detail
- Activation experience, coupled with strategic expertise
- Excellent team management
- Demonstrated ability to work in a collaborative environment, manage and influence key stakeholders including executive team members to ensure successful project deployment and delivery
- You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work.
- Whilst you may not have been hands on within all of the digital channels, you will have specialised in one field and understand the work required to activate digital campaigns.
- We are looking to you to be a leader in the performance team, overseeing output of the department for your clients
- You will need to have a solid understanding of the basic principles within all paid for digital channels (Display, Search, Social).
- You will need to have an understanding of the Ad-Tech ecosystem with a particular focus on delivery of creative message and tracking via an adserver
- You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture
- You will have experience planning digital campaigns across paid for channels and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)
- You will have an understanding of the role of publishers and/or technology platforms widely used across paid for digital media channels
- You will have an in depth understanding of KPI selection within paid for digital media channels
- You will have an understanding of bid management platforms and how they can help optimise within channel
- You will have experience managing people and developing their careers through an in-depth learning program.
- You will have experience activating media and therefore an understanding of best practice across campaign setup, QA, reporting, insight generation and finance
- You will have an understanding of brand safety and fraud prevention techniques
- You will own the media plan for performance channels - challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output
- You will ensure the relevant team members across your team engaged and delivering the highest possible quality of work.
About the Agency:
At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.
Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.
Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
