VP, Growth Marketing

We are seeking a strategic, data-obsessed, and execution-focused VP of Growth to architect and lead our growth strategy across the full member engagement funnel. Reporting to the COO, the VP of Growth will own top-line member engagement and utilization of our services by members across both member acquisition and retention. This is a high-impact, revenue-driving leadership role which integrates efforts across marketing, product, sales, and data to create a compound growth engine.

What you'll do:

• Build and lead a high-performing, data-driven growth team that achieves aggressive activation, completion, and retention goals with exceptional member satisfaction.
• Architect and continuously optimize full-funnel member engagement and growth strategies across sales, marketing, product, customer success, and member services.
• Leverage generative AI tools to accelerate campaign development, content creation, and testing across multiple channels—including email, SMS, in-product, and paid media.
• Represent growth KPIs, insights, and roadmap to executive team, board members, and investors with credibility and clarity.
• Drive experimentation and A/B testing frameworks to validate new channels, messages, and strategies to deliver exceptional value to OneImaging’s members.
• Use AI-enhanced analytics and predictive modeling to uncover trends, inform segmentation strategies, and guide investment decisions.
• Develop and own core growth metrics, dashboards, and models (including those powered by AI/ML) to support prioritization and resource allocation.
• Measure and optimize performance against revenue, CAC, LTV, and net revenue retention targets.

About you:

• 10+ years of experience leading growth in high-velocity, venture-backed technology companies, ideally in a B2C or B2B2C environment.
• Proven track record of owning and scaling growth and revenue from early-stage ($0–$10M) to $100M+ ARR.
• Experience in creating and executing innovative marketing campaigns that drive customer engagement.
• Expertise across the full growth stack: marketing operations, acquisition, lifecycle, product-led growth, analytics, and sales collaboration.
• Advanced experience with growth experimentation, including A/B testing, multivariate testing, and rapid iteration loops.
• Hands-on fluency with modern growth tools (e.g., Iterable, Braze, Segment, Google Analytics, Mixpanel, Looker, etc.)
• Experience building and managing high-performing, cross-functional growth teams (including marketing, ops, data, and creative).
• Data-first mindset with a bias toward measurable outcomes and ROI-driven decision making.
• Exceptional cross-functional leadership skills—proven ability to influence product, sales, and finance peers to drive aligned growth outcomes.
• Strong background in digital health or a related industry is preferred.