Marketing Lead, Korea

About OpenAI:
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, ethical use, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences.

About the Role:
We are seeking an experienced and versatile Marketing lead for Korea to drive our marketing strategy and execution. This is a critical leadership role for a full-stack marketer with a deep understanding of the Korean landscape—someone who can build and scale locally resonant campaigns and programs across multiple audiences with a heavy focus on consumers.

This person will be responsible for shaping and executing integrated marketing initiatives that fuel adoption, build trust, and grow the brand in Korea. They will bring strong expertise in consumer marketing while also being comfortable navigating complex stakeholder environments and leading cross-functional programs. This role requires someone with deep market knowledge, a strong local network of media, agency and production partners, and a bias for action in fast-moving contexts

This role is based in Seoul, Korea. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

Key Responsibilities:

• Lead the development and execution of Korea-specific marketing strategies, ensuring they are locally grounded and aligned with global objectives.

• Drive full-funnel marketing initiatives across multiple audiences including consumer, opinion elites and partners

• Act as a local expert and thought partner—bringing deep insights about Korean culture, user behavior, and media landscapes to shape strategy and creative.

• Manage and collaborate with local agencies and production partners to deliver culturally relevant, high-quality campaigns and content.

• Partner cross-functionally with product marketing, comms, partnerships, and regional leadership to deliver integrated programs that drive measurable outcomes.

• Represent the voice of Korea internally, ensuring local nuance and context are reflected in marketing strategy, messaging, and execution.

Qualifications:

• 10+ years of experience in marketing, with a strong track record of delivering high-impact campaigns in Korea across multiple audience segments including consumer

• Deep understanding of the Korean consumer landscape, cultural context, and regional media and marketing dynamics.

• Proven ability to build and execute integrated marketing plans across brand, digital, influencer, and partner channels.

• Comfortable operating at both strategic and executional levels in a fast-paced, rapidly evolving environment.

• Strong network of local agencies, creatives, and production vendors; proven experience managing local partners.

• Excellent communicator and collaborator, with the ability to influence cross-functional teams and external stakeholders.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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